Introduction
Disney World is an entertainment complex that is located in Lake Buena Vista, Florida. The resort attracts millions of enthusiastic visitors all year round. Disney World was opened in the year 1971 and on average; it receives about 52.5 million attendants per annum. The resort is an extension of the Walt Disney Company, and it covers approximately 16, 997 ha (42000 acres). The Disney World houses 24 resorts, 2 water parks, 4 theme parks among many other entertainment and recreational venues. The original theme park of the complex is Magic Kingdom. Most of the theme parks were opened throughout the period between 1980 and 1990. Originally, the complex was designed in order to supplement Disneyland in California. As such, it was developed in the 1960s by Walt Disney. The Walt Disney Company was, to some extent, given autonomy and powers of an incorporated city when the Florida Government created the Reedy Creek Improvement District. This was a special district of the government that gave the company its autonomy and the standard powers. In their original plans, the district called for an “Experimental Prototype Community of Tomorrow” to be included. This was in order to create a planned city that would be used to serve the city living’s innovations.
Disney World, like many other companies, has unquestionable, unassailable assumptions that act as its bedrock when defining its products and goals. Among the assumptions that Disney World has is that of doing their best to guarantee their customers of better products and services. Providing quality services, to the company, is very essential in attracting more customers. Through a defined leadership and division of roles, the company has achieved its goal of consistently delivering better products to the consumers. Consumer satisfaction is essential if companies are to be competitive. The company has a culture of welcoming all sorts of opinions, different perspectives and critical ideas in order to improve their own performance and ensure that they represent the global marketplace efficiently and effectively. To a large extent, the company takes into account the community it serves. Through such a reflection, it becomes more determined to improve the manner that it connects to the consumers, guests and the audiences. Disney World is better known for its endeavors and their desire to create an environment that is all-inclusive to promote innovation, creativity and camaraderie across all companies owned by Disney World. Improving creativity and imagination is well expected of any employee in Disney World.
Innovativeness and creativity are well inculcated as the company’s key cultures among its workers. In essence, the company lays much emphasis on the role of technology and innovation in order to ensure that the consumers are satisfied with their services. Through the innovative culture, the company comes up with new ideas and puts them into practice, hence creating a variety of options for the company. Apart from the creativity and innovativeness of the company, Disney World takes into much consideration the importance of quality in their service delivery. The manner that the employees are trained to embrace quality and set high standards of excellence can only positively work for the company. Across all their categories of products, Disney World strives to maintain high quality standards. This gives it an advantage in that consumers and customers get to be assured of the quality services they will get. Developing such confidence with consumers is essential in that more customers will be attracted, further boosting the company’s reputation. It is also within the company’s culture to create and enhance inclusive and positive ideas about families. Through this, the company plays a crucial role in promoting relationships, hence attaching itself more to the needs of the society. The company does this by providing different types of entertainment to all generations. Decency is also promoted throughout the endeavors of the company. The company has, as their key value, the aim of honoring and respecting the trust that is accorded to them by the people. Through the above argued strategies and values, the company places itself in a better position to create a common mission that will attract many people. Through this culture, the company has high chances of success. These practices are well appreciated by the company’s management as it aims to create a competitive environment in the industry.
Disney World’s organizational structure is one of the key areas that has facilitated its tremendous success over the years. Essentially, the company has well-defined roles for the employees and the management. This is very crucial for any organization in that every employee will be aware of his set goals and what they should handle in the organization. Furthermore, through having a well-defined structure, chances of conflicts arising in the company will be highly minimized, further boosting the company’s chances of succeeding. Four decades since Disney World opened the theme park, incredible transformation has taken place, the aim of which is to maintain the company’s competitiveness and promote unprecedented success for the company. The management of the company has, for a number of years, been of crucial importance to how the company is operated. Of major importance is the fact that the information systems within the company are well defined and customers do not have difficulties as to where to get their services from. In terms of its personnel, the Disney World has over 60,000 employees. The large workforce is tasked with ensuring that the company has smooth operations. Of importance is the fact that the company offers a variety of trainings to the employees. Through such trainings that are offered by the company, the employees get to understand the company’s organizational culture. This is very important in that the company gives the employees a chance to understand what is expected of them by the company. The focus that the company puts in training its staff is paid back by the customer satisfaction that is promoted by the company’s god work. At the trainings, the company instills such cultures as proper decision-making, human resource practice, organizational structure, motivation and group behavior to the employees. This enhances the company’s competitive edge. Of major importance is the company’s urge to balance between employee and consumer satisfaction.
A company’s organizational environment determines the place where the company draws its resources from and supply their products and services. In most cases, there is a reciprocal relationship between environments and organizations. Disney World depends on the surrounding environment to get the financial support and the necessary resources to run the business. Human resource is a very crucial element in the progress of any organization. Without such a support, it would be difficult to imagine of the organizations existing. Without such resources, organizations will definitely lack the necessary support, hence may end up collapsing. Disney World has created a stable relationship with the community. Other aspects of the environment that Disney World takes into consideration include the legislative requirements that the government imposes. Going against such requirements may see the organization being closed. On the other hand, the organizations get to promote the welfares of the surrounding communities. Through providing them with their quality products, the organizations play a crucial role in promoting the livelihood of the members of the community. Disney World is well known for employing a number of people to oversee its operations. Through this, the society directly benefits since the unemployment cases in the society get to reduce. Another environmental aspect that determines Disney World’s operations is that of advertising. Generally, advertising plays a crucial role in an organization’s business as it gets to inform more people of the products and services that are available. Disney World has effectively managed to attract more customers through its advertising policies. To further ensure that Disney World is in better hands, the management takes into account the threats that may be posed by the competitors. Such knowledge is crucial in that the organization makes crucial decisions on how to go about their businesses. Competition is one key area that most companies consider before starting their operations, since it determines the success that a company can get. Through the relevant information systems, Disney World has placed itself in a better position as far as understanding the operations of its competitors. This has given it a better hand in ensuring its success.
References
Corporate Profile: How analytics enhance the guest experience at Walt Disney World. (2012, November 8). Retrieved April 13, 2014, from http://www.analytics-magazine.org/september-october-2012/663-corporate-profile-how-analytics-enhance-the-guest-experience-at-walt-disney-world
The Walt Disney Company (2013). About Disney. Available at: http://thewaltdisneycompany.com/about-disney
Interbrand (2012). Best Global Brands in 2012. Available at: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
Market Daily news (2013). The Walt Disney Company (NYSE:DIS): A Fairy Tale Growth Story. Available at: http://marketdailynews.com/2013/05/20/the-walt-disney-company-nysedis-a-fairy-tale-growth-story/
