Given the choices of China, Russia, India, France, Brazil, or the Arab countries, India is clearly the country of choice for any technology-oriented company for several reasons. First and most important is of course the language. English is widely spoken in India. After all, the country had been a British colony for a long time and so English has become a native language for many members of the population. (Library of Congress) In the technology industry, the use of the English language (even in programming) is a very important factor for local company to be able to deal with foreign business partners.
While the country has a rich history and unique cultural heritage, the people can easily adjust and deal with foreign cultures. Again this is because of the British influence on the country. India can be described as having a dual economy—a very modern, progressive and Western economy and at the same time a very traditional economy. This is apparent in such cities like Mumbai with many industrial zones that deal mainly with Western investors. (Library of Congress)
As easy as the Indian people can adapt to a foreign culture, foreigners staying in the country or foreign investors dealing with local companies or consumers can easily understand the traditional Indian culture as well. Foreigners may need to make adjustments in matters of clothing because it is hot in India. So Western-style dressing may not be comfortable in the country although this may be acceptable. (Linninger) Foreigners may have to make adjustments mainly with regard to etiquette especially with regard to dining, certain religious practices, and gender relations. (New Zealand Trade and Enterprise, 2011) Still, these may be small matters to address. The presence of many Western companies in India have made the country culturally open to any foreign investor. (World Bank, 2012)
A company like ours—or any foreign company—would easily do business in India. Western companies—and its expatriate officials—can easily thrive in India. The country has one of the world’ largest populations providing any company with a huge consumer base. Sit also has a huge, low-cost labor or manpower base that any foreign company considering outsourcing its manufacturing operations could easily tap into. Government incentives to foreign investors can also be very helpful. (Library of Congress)
References
Library of Congress. A country study: Philippines. Country Studies. Retrieved on 9 Dec 2012 from .
Lininger, Mike (Ed.). International dining: India. Etiquette scholar. Retrieved on 9 Dec 2012 from http://etiquettescholar.com/dining_etiquette/table-etiquette/asia-s/indian.html
New Zealand Trade and Enterprise. (2011). Doing business in the India. Retrieved on 9 Dec 2012 from http://www.nzte.govt.nz/explore-export-markets/south-and-southeast-asia/doing-business-in-india/pages/doing-business-in-india.aspx
The World Bank. (2012). Ease of doing business in India. Doing business 2012. Washington, D.C.: The International Bank for Reconstruction and Development / The World Bank. Retrieved on 25 Oct. 2011 from .
World Business Culture. Doing business in India. WorldBusinessCulture.com. Retrieved on 9 Dec2012 from http://www.worldbusinessculture.com/Business-in-India.html.
