Ajiya Transport Services seeks to offer residents of Birnin Kebbi elegant option to get from point A to point B for any occasion from weddings and proms to funerals to rides to the airport.
BUSINESS SUMMARY
Ajiya is a Birnin Kebbi based ride share/tourist service operated. Ajiya will pick up clients and drive them to destinations of their choice. Mr. Otaibi will also offer City Tours and Night Tours since he enjoys sharing his knowledge of the city with others.
According to the Kenyan Bureau for Labor Statistics, the job outlook for taxi drivers and chauffeurs is favorable and is expected to increase by 16% over the next ten years. The Metropolitan Nairobi area welcomes 800,000 million domestic visitors and 20,000 international visitors each year. Ajiya Transport is partnering with the concierges of several large hotels to provide driving and tour services to hotel guests.
Of course there are other drivers in the city, but Mr. Otaibi believes he has found a niche with Ajiya. He thinks that clients will want to use his services the whole time they are in the city and will enjoy the continuity of having the same driver throughout their stay, like a private tour guide. Mr. Otaibi will use his knowledge of the city and attractions to help clients find places that are off the beaten path and give them a true taste of Birnin Kebbi life. Marketing and advertising will focus on the following:
Ajiya offers both day and nighttime tours of the city.
Ajiya will offer a discount for repeat customers.
Ajiya will initially advertise through local hotels. Referrals are essential in this type of business, and Mr. Otaibi has already gained rapport as a driver with several doormen in the Manhattan area. As the business grows, Mr. Otaibi will consider adding additional cars and drivers.
COMPANY DESCRIPTION
Ajiya is located in Birnin Kebbi, Kebbi State of Nigeria.
Hours of Operations
Monday-Sunday, 24/7. By reservations only.
Personnel
Mohammed Otaibi (Owner/Driver)
Company Summary
Ajiya Transport Services seeks to offer residents of the western suburbs of Birnin Kebbi, in the Kebbi State of Nigeria an elegant option to get from point A to point B for any occasion from weddings and proms to funerals to rides to the airport. Even a trip as simple as getting Grandma to her doctor's appointment will be handled with dignity and caring.. Mr. Otaibi will employ three family associates who are first cousins ages 23, 46 and 25. Mr. Otaibi will be the sole proprietor of the business.
Management Summary
Khaled Otaibi has been a charter bus and limousine driver for the past 12 years, the last five of which were combined with management of 10 drivers and their limos. He has had office management experience in the area transit authority main office, where he has been employed for almost 15 years, learning not only management skills, but also gaining an understanding of the needs and wants of area residents in regard to transportation. Mr. Otaibi has been a successful entrepreneur since he started a video recording business in when he was in high school. He has continued to create niche businesses based on keen observation of those around him. As a result, he put himself through college and received his MBA from the with no debt. That experience will be put to use guiding Mr. Otaibi with starting Ajiya Transport. .Mr. Otaibi confident that they will show a profit almost immediately. Legal matters will be handled initially by the company attorney, who is well-versed in corporate law and has been with Mr. Otaibi since the start. Financial concerns will be managed by an outside CPA that is an associate of Mr. Otaibi.
Mission Statement
Ajiya will provide the ultimate premium ride for any event in a person's life, whether it is as special as bringing home a new baby or as mundane as a ride to the doctor's office.
Vision Statement
The customer base of Ajiya will grow through personal references; affiliation with event planners, high schools, and colleges; and understated advertising.
Values Statement
The partners are committed to providing quality service with a certain elegance, giving clients individual attention and consummate consideration.
Business Philosophy
Ajiya Transport will provide just what its name implies—a personal touch. Any client who engages the company will be treated royally, with great attention paid to detail.
Organization Structure
The owner and associate will work together in one office attached to garage space where they will store and maintain their vehicles. They plan to begin operations with three vehicles: two stretch sedans and a party bus. All three owners have the required state licensing to drive the three vehicles, and they will hire a part-time driver who will be on-call to allow at least one owner to remain in the office during peak hours.
GROWTH STRATEGY
The overall strategy of the company is to give such great customer service that the concierges at the three hotels will always call Ajiya first. The company will mainly generate customers through referrals, both through the concierge services as well as from former customers. Ajiya will keep in touch with customers through social media.
As the business grows, Mr. Otaibi will consider purchasing an additional van and hire a couple of drivers.
Sales and Marketing
Referrals from the hotel concierges will serve as the main advertising method for Ajiya. Mr. Otaibi has identified key advertising avenues and tactics to bring in customers and build a reputation for quality. Ajiya will market VIP pickups through the concierge services of local hotels.
Advertising and Promotion
The target market for Ajiya will be weddings/proms/night on the town, sightseeing, and transportation of the elderly and non-driving community. Airport transportation and corporate accounts will be offered, but are not expected to be primary sources of revenue.
Direct marketing efforts will be made to event planners, hotel concierge services, B&Bs, and assisted living communities, who offer the company contacts with their target audience. Website development with SEO optimization will be a premium way to advertise services. Local print advertising willl color brochures with photos of the car fleet and photos representative of Ajiya's offerings will be printed to place in racks at B&Bs and hotels, as well as at the airport. These would especially point to the sightseeing and special outing (casino, night on the town, concert) aspect of the business. A second brochure will be created to address the specific needs of event planners.\
Business cards and magnets will be ordered from Allegra Printing in the Renaissance Center, which provides quality results in a timely manner.
Brochures, business cards, and magnets will be available in the cars as well, for customers to take with them at the end of their trip.
A web site is being developed to help build a customer base for out of town visitors to the area. Ads will be placed in local newspapers and in local telephone books, as well as magazines, such as the publication Experience! Birnin Kebbi. Press releases announcing Ajiya will be sent to all local print, radio, and television venues. Personal phone and e-mail follow-up will be made to build a relationship with area media personalities, which is expected to result in free positive marketing and promotion
The inner and outer circumstances can give significant data which can prove to be useful on occasion. The SWOT investigation sorts the interior authoritative variables as qualities and shortcomings and the outer situational viewpoints as circumstances or dangers. The qualities can be utilized for building an upper hand, while shortcoming may block the procedure. With a reasonable comprehension of these four angles, any association can build its quality, overcome shortcoming, money on great open doors and set aside the potential dangers.
The reason for SWOT investigation is to distinguish urgent components for understanding the objectives. The inner elements of an association can be considered as qualities or shortcomings relying on their effect on the association. These may incorporate each of the 4P's, work force, fabricating capacities, account, and so on, while outside components are innovative changes, macroeconomic variables, socio-social changes and enactment, and additionally changes happening in the commercial center.
Advertising will include:
Hotel concierge
Business cards at the hotel
Social media
Products and Services
Services
Provide driving services for tourists.
Provide tourist information to customers.
Provide private car services for families and corporate customers.
MARKET ANALYSIS
Industry Overview
According to the official statistics, the job outlook for taxi drivers and chauffeurs is favorable and is expected to increase by 16% over the next ten years.
Maket Segmentation
Aljiya will focus on middle and high ranged income persons living in the Birnin Kebbi Metropolitan area. Target customers will be women with expendable income to use private car service, elderly women and old pensioners, tourists and other international development persons from outside of Africa requiring tours. We will also see to gain high end corporate clients with ties to government and or large international agencies. Our competitive advantage will be from a variety of aspects including Mr. Otaibi's sophistication from his Western educated background which acculturates him to gaining favor with client's seeking a refined experience for travel. The focus will be on performance, quality and superiority of service. Mr. Otaibi will manage his associates with a heart of gold yet an iron fist. Timeliness, cleanliness and the utmost courtesy will be required at all times. A service oriented philosophy will increase our business via word of mouth.
Target Market
The target market of Ajiya will be visitors to Birnin Kebbi who want more than a taxi service or a chauffeur. Ajiya will offer a friendly knowledgeable driver that serves an extension of the concierge services offered by the hotel.
Competition
There are currently two other independent car services that work in conjunction with the hotels that Mr. Otaibi will be working with.
Delight Cabs of Kenya, 43rd St., Birnin Kebbi
Birnin Kebbi Chauffeur Services, 1443-F Park Avenue, Birnin Kebbi
Current Problem
The Kebbi State of Nigeria currently suffers from a poor means of transportation. Roads are in ill repair, the cars that some private citizens have are old and poorly maintained, and this is all combines to leave many average residents with no way to get to work or carry out everyday tasks. Unreliable security leaves many fearful of driving themselves, partly due to a lack of familiarity with routes and safe avenues of passage. The goal of Ajiya Transport Services it to provide safe and reliable inter state shuttle throughout Birnin Kebbi. Also provided will be a TransRoyal Courier that will render cargo delivery and be able to effectively transport commercial packages. Finally, Aijya Transport Services will provide a source of local taxis, motorcycles, and auto powered rickshaws throughout the region. In addition to operating within Kebbi State, other areas in the region to be covered include Aleiro, Argungu, Gwandu, Kamba, Yauri, and Zuru.
As with any transport related service in this region of the world, there are certain risks that should be taken into account. Robbery and accidents must be taken in to account and work implemented to minimize them. This can be done by enhancing security measures and putting into place a protocol that serves to protect drivers and passengers alike in ways that other companies currently in operation do not currently have. These policies and procedures will be rigorously enforced to the point that this transport service will be highly sought after because it is the safest and most secure option available in this section of Nigeria.
The transportation profession is a peculiar one indeed. On the one hand, teaching is like any other job where the employee is expected to perform a job to the best of his/her own ability. On the other hand, educators are responsible for providing one of the most fundamental services to young people upon which our country prides itself. In order to provide a free education to all young people in the country, we depend on qualified teachers to fulfill the terms of their employment. When they fail to do so, society is hurt. It is often simply too difficult to replace a teacher in the middle of the school year – sometimes impossible. This is the reason teachers sign contracts. They can depend on stable employment according to the terms of the contract and the school can depend on them for the duration of the term of employment specified in said contract. The school board is now forced to examine the submitted resignation of a most valuable special education teacher a mere three weeks before the start of the current school year. Contained below is some of the ideas and thoughts that we have looked at closely when deciding whether or not to allow this teacher out of their current contract (Andrew, Ibeas, and Cecin 2011).
A driving contract is offered in good faith. As mentioned above, transport companies have a responsibility to hire and retain qualified drivers in order to accomplish the country’s goal of exceptional education opportunities for all. Special service providers, especially, are in demand. When an instructor does feel the need, for whatever reason, to break the terms of his/her contract it is the responsibility to examine each individual case. The governing board in this particular situation has decided not to release this special education teacher from their contract based upon the reasons stated in the resignation submitted to the school. To simply be offered a better compensation package as a reason for departure is not good enough. There is not enough time to find a new instructor that would accomplish the goals of the school.
In reaching this decision, we have taken into consideration the feelings of various parties involved in this case. Parents depend on our school system to provide qualified teachers for their children. Special needs children are especially dependent on this aim. Students as well will support our decision because it will show them that we are not willing to just put any teacher we find in the classroom. We have a process where teachers are screened and by demonstrating that we are taking this task seriously we are showing the school community just how much we value the trust they have given us to provide a quality education. In the teachers view, our decision will be received unfavorably and the teacher may even decide to continue with the resignation process. To that we would say that we will not that decision in her file and forward that to the state teacher certification department. Contracts are serious legal matters and we will treat it as such.
The Board must also take into consideration the possible perception that the community could envision us as not caring about the needs of teachers. As Larry Nyland recently said, “If we are too rigorous in protecting the rights of the district, then we run the risk of being perceived as being uncaring and insensitive to legitimate teacher needs” (Doina & Dragos 2015)). It is true. We must look at teachers and their needs. We feel, however, after examining the needs of this particular teacher that there simply is not justification for allowing her to break the terms of her contract. Nyland adds, “We also want to be fair to the students and the taxpayers who are expecting a level of quality in the classroom” (Doina & Dragos 2015).
SWOT ANALYSIS
Strengths:
Taken a toll focal points from exclusive know how
Licenses
Persuasive brand names
Access to normal assets
Available circulation system
Weaknesses
Absence of patent security
Denied of access to primary appropriation channels
Feeble brand name
Poor client notoriety
High cost structure
Blocked off characteristic assets
Opportunities
The evaluation of outer environment may deliver certain new open doors which are as per the following:
Advancements developments
End of global exchange hindrances
An undiscovered business sector need
Threats
Unfavorable changes in outer environment may posture risk to the association. Some of them are as per the following:
Buyers movement to various brand
Landing of substitutes
Strict regulations
Developing exchange boundaries
FINANCIAL PLAN
Start-up Costs
Estimated Monthly Income
Prices for Services
The vehicle can carry up to six passengers and has room for shopping bags, etc.
Estimated Monthly Expenses
Financing
Profit/Loss
In the second month, it is estimated that Mr. Otaibi will book 4 night tours, 4 day tours, and 1 day of destination driving each week for a total of $10,400 income. In the third month and beyond, Mr. Otaibi plans to be booked solid with 5 night tours, 5 day tours, and 2 days of destination driving each week for a total income of $14,200 gross per montn in cash sales plus residual credit sales.
that his income will increase about 5% a year.
Financing
BIBLOGRAPHY
Andrew, L., Ibeas, A. & Cecin, P. 2011, "The quality of service desired by public transport users", Transport Policy, vol. 18, no. 1, pp. 217-227.
Doina Maria Tilea & Dragos Laurentiu Zaharia 2015, "MANAGEMENT PLAN ON THE STRATEGIC VISION OF A TRANSPORT ECONOMIC ENTITY", Knowledge Horizons.Economics, vol. 7, no. 2, pp. 150.
Holter, A.R., Grant, D.B., Ritchie, J. & Shaw, N. 2008, "A framework for purchasing transport services in small and medium size enterprises", International Journal of Physical Distribution & Logistics Management, vol. 38, no. 1, pp. 21-38.
Igor, TRUPAC 2011, "Optimization of existing transport services – case study of the Niko Transport d.o.o. Company", Transport Problems : an International Scientific Journal, vol. 6, no. 2, pp. 5-12.
Osaiga Felix Isibor & Onowe Edith Odia 2014, "Comparative Study of Service Quality in Nigerian Restaurant and Transport Business Organisations", International Journal of Business and Management, vol. 9, no. 4, pp. 151.
Shahram Gilaninia & Kamyar Sayad Haghighi 2013, "Research on Effect of The Quality of Services Applied by The Port and Maritime Organization (P.M.O.) and Expectations of The Transport (Sea and Land) Companies on Base of SERVQUAL Questionnaire (Case Study PMO activities in GILAN)", Interdisciplinary Journal of Contemporary Research In Business, vol. 5, no. 4, pp. 437.
Tuominen, A. & Ahlqvist, T. 2010, "Is the transport system becoming ubiquitous? Socio-technical roadmapping as a tool for integrating the development of transport policies and intelligent transport systems and services in Finland", Technological Forecasting & Social Change, vol. 77, no. 1, pp. 120-134.
