In relation to the case at hand, the problem is that the cola brand is facing heavy competition. Thus, those in charge of selling them and getting the attention of people, are having a difficult time finding ways to do so. Furthermore, in relation to the case, this is also where the theory of environmentalism comes in as well. This ties into the theory of consumer consumption, which helps keep the drive for businesses going. This kind of consumption not only increases money, but it also helps employers to come up with new products that will entice audiences as well. If this is not factored in, then a business will suffer as a result.
Analysis:
Over the years, as Cola has continued to expand its brand, it has also attempted to find new ways to reach its audience. For example; outside of television advertisements, Cola has attempted to expand its brand through internet campaigns as well. The advantage of this, is that Cola has developed a strong marketing campaign, which has spread to sites such as youtube and spotify. However, a disadvantage of that, is that because they mostly rely on these things, consumers will eventually want something newer and more innovative, in relation to advertising.
Alternatives:
Recommendations:
The Cola company should focus their traditional methods of advertising. However, they should also branch out and find new ways to appeal to their audience as well. This also ties into the theory of societal market, which says that there needs to be a proper balance in way that businesses see consumer wants and needs
My Learning:
The Cola case study reveals that there is heavy competition in the advertising market. Tradition methods can be effective to bring about audiences, but new methods may attract more in the end.
