Orlando Bizline
Vision: To be a global leading company in the provision of creative, strategic and media-buying services in the local and international markets.
Explanation
Mission: An agency of creativity that unleashed new products to the ever changing market and focuses on the interests of its clients.
Values for the agency
Hard and smart work in the production process
The nature of work process that Orlando Bizline engages in is based on creating new media services, posters and other media services as well as communication development, which are aspects that have to be earned through hard. Because of the creativity element, Orlando Bizline has to ensure that the products suit the market through market studies and analysis, which is hard work. The production process begins with setting of the right strategies that lay out the plan of the entire work to be engaged.Therefore, the organization has to employ smart strategies to ensure the success of its hard work in the production process.
Trust
Orlando Bizline conducts its services based on the trust it builds with its clients. The organization relies entirely on the clients for production and development of its products that include creation of art, formulation of strategy as well as media-buying services to both the local and international clients. Therefore, it has to uphold the value of trust so that the business relationship created between Orlando Bizline and its clients is based on trust. When an organization upholds the value of trust as its core perspective, it creates customer loyalty and clients are capable of consuming the company’s products over and over again. Orlando Bizline understands the fragility of its clients, which makes the organization invest a lot in terms of employment in ensuring that its clients are retained.
Commitment
Orlando Bizline upholds the value of commitment in its work, which leads to creation of respect within the organization. The commitment levels of the organization are high and have contributed to the rapid success that the organization currently enjoys. An organization should focus on commitment strategies in order to improve performance, efficiency and production. It is due to the value of commitment that Orlando Bizline managed to merge and acquire other small agencies as well as acquire new accounts in fast-food and retail chains and theme parks over the years. Commitment is displayed through the content progress and success that a business makes. Orlando Bizline has grown over the years to open other branches and satellite offices.
Organizational goals
References
Gregory G. Dess G. T. Lumpkin, A. B. (2015). Strategic Management: Text and Cases. New York : McGraw-Hill Higher Education.
Luo, Y. (2014). Entry and Cooperative Strategies in International Business Expansion. Chicago : Greenwood Publishing .
Porter, M. (2008). The Five Competetive Forces that Shape Strategy . Havard Business Review , 1-19.
Rob, A. E. (2013). High Performance Business Strategy: Inspiring Success through Effective Equipment Purchasing. London: Kogan Page Limited.
