The institutional affiliation
It should be emphasized that sometimes globalization of fast food can have risks to local culture and economy. It is true to say that a lot of Asian nations are going through impetuous changes in the economy and society, which lead to drastic alterations in the lifestyle and dietary habits. The abundance of fast food in Asian countries instantiates the extensive impact of complex food marketing that works on globalization and the growing wealth of the area (An Pan, 2012). Food corporations have spent a good deal of money to promote Americanization of fast food with moderate directive or a ruling from the government. One of the key points is that undeliberate aftermaths are making the obesity epidemic around the world. Thus, international public healthcare policies are required to form healthy food environments and facilitate corporate social responsibility (An Pan, 2012).
One of the characteristics of globalization is the enlargement of corporations which originally come from the developed nations in the developing world. Moreover, these multinational companies are equipped with longstanding experience, innovative technology, research, and advanced strategies, helping them to create the value for their customers (The Global Entrepreneur, 2014). Think globally and Act locally are their unspoken mottos. It is common for international companies to modify their menus in order to satisfy the culture of the country they want to force in. Furthermore, Dunkin’ Donuts worked its way forward by reorganization of working time. Indians do not usually grab the meal on their way to work; they are having breakfast in the family circle. Due to that fact, stores are open later on. As a result, domestic companies consider Dunkin’ Donuts as a threat because they bring more competition in the market. Nevertheless, the expansion of fast food is an outcome of globalization, but it is still dependent on the host country’s culture (The Global Entrepreneur, 2014).
Globalization has resulted into a growth of big international supermarkets that are interchanging fresh food markets and expansion of access to packaged goods and sugary drinks. Possible plans to prevent these operations comprise nutrition and agricultural policies which would make the case for the manufacture and distribution of healthy foods. These policies include trans-fat prohibiting, harmful goods taxing, and the establishment of agricultural subsidies which would enhance the facilities of access and affordability of vegetables, fruits, beans, and whole grains (An Pan, 2012).
A further point is that globalization has certainly caused some favorable shifts to the society. Owing to the services that globalization provides, local and small business operators in the developing countries are able to progress toward their own entrepreneurial pursuits. Exemplifying, it should be mentioned that Asian entrepreneurs keep on benefiting by partnering with substantial or multinational fast food chains. These regional partnerships generally exist by means of franchises or supplier relationships. In virtue of working cooperatively with them, local entrepreneurs stand to benefit from learning professional cutting-edge technology, most recent techniques, and practices that are applicable by them. Multinational corporations, in exchange for supporting local entrepreneurship through partnerships, obtain access to local skillfulness and professional integrity that help them to pave the way into the country’s fast food market (The Global Entrepreneur, 2014). It is worth mentioning that this reciprocal collaboration helps to supply cheaper and good quality goods and services to the local consumer and at the same time promoting job opportunities for the population of the country.
In any case, customer-oriented approach became very intense on account of the competition in the markets. Within such conditions, corporations bring the focus on the customer to another level. It is interesting to speculate about how some companies are trying to follow the deepest requests of the consumers around the world. For example, McDonald’s burgers in India do not consist of pork but rather chicken because of the local faith tradition over this animal. Additionally, globalization also introduces a variety of the religion’s mixed patterns within one country. The presence of Muslim immigrants in France evoked the chain of fast food Quick to offer burgers made of halal meat (Ernaul, 2013). Thus, this modification created for the diverse religions demonstrates that globalization forms its own limits.
What is also important is that some companies are known to encourage employee diversity upon their own initiative. Yum! running various brands obtained the 2014 Economic Times Retail Award for its undertaking to hire team members with speech and hearing impediment (The Global Entrepreneur, 2014). Thus, global entrepreneurships progressively adopt these advanced practical approaches as a part of their social accountability. In addition, they do volunteer work induced by a necessity to prosperously establish their companies locally and along with that also being helpful to the community.
Events show us that globalization within the sector of the food industry is not only the goods and their consumption, but also a particular culture. All the social mechanisms mentioned above prove that it is essential to comprehend the influence and effectiveness in the current globalized world. In other words, the phenomenon of globalization cannot overcome all the obstacles to create a congeneric international culture.
References
An Pan, F. (2012). Exporting Diabetes to Asia: The Impact of Western-Style Fast Food. Circulation, 126(2), 163. Retrieved 6 September 2016, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3401093/
Ernaul, M. (2013). Fast food and globalization: between export and adaptation of flavors. Retrieved 6 September 2016, from https://japansociology.com/2013/12/28/fast-food-and-globalization-between-export-and-adaptation-of-flavors/
The Global Entrepreneur. (2014). Globalization, Fast Food and the “Threat” to Local Culture. Retrieved 6 September 2016, from http://www.theglobalentrepreneur.com/globalization-fast-food-threat-local-culture/
