Draw Topic & Writing Ideas From This Essay On Success In The 21st Century AD Business - A Tale From A Professional And An Amateur

A career in marketing can be described as tricky and evolutionary at best. To excel in the short term, one has to be really talented. Success in the long run, however, requires both talent and inherent acumen.
An interview with JR Little, the global director of strategy at Essence Digital, a marketing and advertising midsized firm revealed some insights into the professional world of marketing in the 21st century. Mr. Little is a perfect professional for this interview having evolved with the world of advertising from the days of print to the current digital advertising. According to Mr. Little, print media has dominated the advertising world for long alongside other forms of media such as television. In as much as print media is yet to be extinct, he observed, “its use is greatly diminished with the new generation embracing e-reading more” Consequently, as an Ad firm, Essence Digital had to evolve to conform to this trend. A major platform for Ad companies according to Mr. Little is social media which has taken the 21st century by storm. In order for a firm to be successful in the present world, adopting and innovating ways of embracing social media in its marketing strategies is essential. Given that most people are on social sites such as facebook for instance, getting to advertise a product effectively beyond getting a mere “like” is essential. As a key success story, Mr. Little observed his firm’s success and award of the DADI award after creating the first programmatic outdoor campaign. “This award served as a classic illustration on the need for innovation in the Ad industry for firms the contemporary world” he noted. In this campaign, the company made the first outdoor programmatic campaign that literally turned London into an outdoor website. By so doing, the company changed the way advertisers buy outdoor inventory. Such a fête according to Mr. Little illustrates the fast evolution nature of the industry and as a parting shot, emphasized the need of staying relevant and adaptable.
Unlike, Mr. Little who has made it in the Ad world, numerous people are working hard to make it in this ultra-competitive profession. Catching up with one such intern from New York brought to light insights into the daily struggles of a marketing intern.
Having completed his college education, John Kane received an internship from Dixon Schwabl, a small sized marketing firm. According to Kane, being forced to think on the feet is a constant experience he faces on the job. Achieving this goal involves being asked random questions by the bosses and expected to answer promptly. This, he noted, helps to gauge one’s ability to think fast. Additionally, Kane explained that a career in marketing requires one to be alert and hugely creative. This is because of the evolutionary nature of the business which is largely contributed by technological advancements. In the work place, Kane is normally attached to a mature professional to work under. Out of this mentorship program, he has been able to learn a lot on what a career in marketing entails. According to him, “being a fast learner, being amenable and adaptable, are mandatory if you want to succeed as a marketer.” As he also observed, “I have learned that what you may have held as truth may not necessarily be so hence the need to be teachable.” As the interview came to an end, Kane expressed his desire to perfect his trade and be the best in his generation. He also expressed that he wants to launch his own Ad firm soon and that he is ready to start making his own mistakes and excel.
Both interviews present varied challenges and perspectives on what a career in Advertising entails in the present world.