Try to ask any student, whether he knows what is a social network. Not everyone will be able to give a positive answer. However, if you ask what is Facebook, Twitter, LinkedIn or something like that - everyone will answer this question without hesitation. Moreover, there is a flood of information about what you can do with these services. In recent years, due to the glut of various kinds of information, the younger generation learns only what is on the surface, like on Twitter. Few people think about the cause or the essence of the phenomenon. Why? - No time. The abundance of information, as well as food, leads to the fact that a person chooses only what he like more (Page 183). Social networks have made an enormous contribution to the glut of information society.
The problem of affect of social identity on the individual's behavior today is extremely urgent for the world. Unlike real life, no one can force you to bring the conversation to a logical end in the social networks. If you do not like something - just delete the account from your friends list. If you spend a lot of time in the virtual communication - you begin to develop a sense of permissiveness, and it is not always worked out in real life. Many avid users of social networks (for example, Facebook) begin to develop a phobia of real communication. Moreover, surprisingly, the more friends you have in social networks, the more they turn into a huge group and the individuality of each of them is deleted. Most messages in social networks are mundane, short and trivial. Only a small part of them (maximum 10%) - are really wise and witty thoughts, or vital information (Van Dijck 202). That is, communication in social networks, like Facebook and LinkedIn, gives essentially only a sense of the importance and relevance, in fact it is only the generation of useless noise.
Work Cited
Page, Ruth. The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags. University of Leicester, UK. 2012. p. 183.
Van Dijck, José. ‘You have one identity’: performing the self on Facebook and LinkedIn. University of Amsterdam, The Netherlands. 2013. p. 202
