Draw Topic & Writing Ideas From This Question & Answer On Strategic Options For Trader Joe

The strategic options are simply the action-oriented responses to external situations faced by an organization. The strategic options should take the advantage of trends, facts and actors, threats and opportunities of the external environment. That said, trader Joe faces stiff competition from other groceries, and the Trader Joe adopted numerous strategies for maintaining the reputation of the business. As such, one can agree with the strategies adopted by Trader Joe, namely diversification, product development, differentiation strategy, and public relations because they have been effective in enhancing its competitiveness.
Actually, Trader Joe will be well known because the owner understands the needs of the customers and is ready to fulfill such needs. The product development is one of the fundamental strategies that Trader Joe used in bringing his products to the market. He has only 10 brands, which simply improve the shopping experience and the products are labeled privately, creating brand loyalty. It is clear that the business meets its customer’s satisfaction because of the highly knowledgeable employees. Moreover, it keeps focusing on the product quality to protect its representation and reputation making sure that it has strength against the competitors.
Similarly, the grocery understands that running a business entails bringing benefits to people and market, and not just making a profit. As such, the grocery business carried out diversification process to organize its products. Diversification simply means to keep on changing a lot on a product with an aim of satisfying the customer’s needs. With this, the grocery is highly committed and focused on producing quality products of organic and non-organic foods and services to its clients and creating value for every stakeholder through effective strategic planning.
However, Trader Joe should make more survey and research on different social groups to facilitate the understanding of the requirements and behavior of the suppliers, buyers or rather the stakeholders before running his plans and producing new products. Trader Joe should also enhance constant and strong communication within his business and enhance increased decision making for easy achievement of the business objectives. In other words, Trader Joe should promote freedom, open-mind, and spirit of innovation, and cross-cultural management skills in the business to attract customers from different social groups.