Executive Summary
The company wants to develop an electronic business solution to improve the products and services the company offers to the clients. An interior design company develops a new platform on the internet to have more contact with providers, clients and potential clients that find in the use of a website and other information technologies as a new opportunity to increase sales and increase the number of clients.
Industry Analysis
Target Demographic: The requirements of interior design services are different groups in the market. The institutional demand for organizations, companies that require the customization of Workspaces and the demand by individuals and families of customization of home and small office spaces. The use of internet tools to find décor ideas by the customers creates a potential market for the interior design companies to offer solutions and products on the internet with the potential to find new clients that prefer to find decoration ideas on the internet, than the conventional brick-and-mortar shops.
Pricing Marketing: The strategy of service pricing and marketing will depend on of the local market of the company and the competition in the regional market. Because the interior design services have limitations in the location due to the physical presence of the decorators and the construction costs, the pricing of the services will have a cap with the highest prices of the interior design services in the region .
Distribution: The Company does not offer physical products but services. The distribution of the services depends on of the location of the buildings and spaces that require a new interior design.
Mission Statement:
Provide a unique experience to the customers from the conception of the idea to the erection and building of the new interior design using technological resources.
Goals:
Customer Satisfaction: The customer must be 100% satisfied with the service offered by the company from the website experience, ideas conception, and the physical execution.
Quality: The Company must deliver its services with opportunity and quality, the quality is the delivery of the product and services according to with the contract and the specifications.
Market Agility: The Company must have the ability to adapt to the new realities of the market that may change without notice.
Efficiency: The Company must take advantage of the available resources to deliver the best product to the customer.
Community Involvement: The internet and website tool of the company must be used to create a community of providers, clients and potential clients that could interact with them.
Expansion: The Company must expand operations from its local clients to a new regional base of clients .
S.M.A.R.T. Objectives (3)
Customer Satisfaction:
■ Hire and contract with free-lance methods the best designers of the region.
■ Motivate the staff with new challenges.
■ Track the performance of the designers with a direct contact with the clients.
Quality:
■ Follow the International Standard Organization (ISO) 9000-2014 method to improve procedures.
■ Prioritize the quality over the time delivery
■ Do not sacrifice quality for the price.
Market Agility:
■ Use the social networks to track what the client needs.
■ Request a feedback to each client to have information from the clients.
■ Develop a benchmark of the competition of the company.
Efficiency:
■ Do more with less.
■ The company must develop new services using existing resources.
■ Involve the personnel with the cost reduction policy.
Community Involvement:
■ The company must support a foundation or institution to accomplish social responsibility commitments.
■ Use social networks to have direct contact with the clients.
■ Research clients profiles to know their interest and tastes.
Expansion
■ Use the growth of the business company from the internet applications to have clients outside the city where the company is located.
■ Find partners outside the city with the goal to expand the business reducing the risk to open a new business outside the city without knowing the labor market there.
■ Use freelance designers to allow the company to expand capacity without labor compromises.
Value Proposition: The company gives to the company an online platform where the customer can materialize his ideas and dreams to reality.
Business Model: The company will operate in two complementary platforms. The first platform is the brick-and-mortar shop where it has a showroom and interior design advisors that help the client. The second platform is the website where the client can receive more information and proposals for the interior design, 3D tools with the complementary strategy to visit the space.
Products and services
■ Concept creation: The design advisors create the design idea according to with client requirements.
■ Execution: The company executes the changes in the spaces the client wants to develop.
■ Advisory: The company, using its interior advisors, gives to the client the best ideas to the client.
Reference List
Entrepreneur. (2015). Business Plans: A Step-by-Step Guide. Retrieved from https://www.entrepreneur.com/article/247574
SBA. (2015). Write Your Business Plan. Retrieved from https://www.sba.gov/starting-business/write-your-business-plan
