E-Commerce: Paid And Organic Search Essay

Paid and organic search are the two methods that are used by ecommerce retailers to market their products. The advantage of paid search is that the retailers are able to control the message and environment in which they market their products. Research has shown that paid search is more efficient than organic search with 9 percent efficiency over organic search. This is according to the research that has been carried out in search engines such as google.
It is however important to note that in order to compete effectively, the goods that are a business sell should appear more in organic sites as compared to the goods of the competitors. This will enable the retailers to be at competitive edge in the market. From this, it can be observed that both organic and paid searches should be optimized by the retailers. This is as long as the retailers are willing to maximize the results of using the two searches. Therefore, a combination of organic and paid search is important if a retailer is to maximize the benefit of search.
It is important that retailers improve their ranking in search results. This will enable these retailers to serve their customers effectively. With improved search results, marketing of the retailer’s products improves. An important step in improving the ranking in search results is by making the search engine friendly. This means that it is easy to move to the website easily using various search engines. There should be no restrictions in accessing the web site when any such engine is being used. Long URLs, cookies, and redirects are examples of some of the things that distract access to a website. This should be eliminated if a retailer wishes to improve search results.