Consumers have always been in charge of the trends and techniques utilized in marketing. Business owners focus on getting products and services in the market based on the demand of the buyers. According to video, customers have acquired more leverage in determining the types of goods and services they want in the market through the use technology. For the last two decades, eBay has allowed consumers to utilize technological devices to shop online. The site has transformed retailing services and will continue to do so in the future. This essay assesses the changes in the consumers shop.
According to the video, shopping will encounter more changes in the next three years compared to those it experienced in the last 20 years. Owing to the numerous technological advancements that emerge every day, marketers and businesses have realized that they need to be up to date by transforming their operations to meet the diverse requirements of buyers. Hence, for the next three years entrepreneurs, will be more interested in online services and technologies to change the way the consumers shop than they were in the last two decades. Customers will find it easier to acquire the items and services they require without putting in a lot of effort, waiting for long queues, and delivery processes (RCR Wireless News, eBay CEO).
eBay led the marketing and shopping revolution for companies mentioned in the video such as PayPal and other online sites. Most industries have turned to marketing their products and services online (RCR Wireless News, eBay CEO). The internet has a massive customer base that allows the enterprises to assess more people and offer their items even across borders. Consumers have also acquired the opportunity to obtain a large pool of resources that they can choose from based on their liking. The technological changes and developments are the future of the marketing industry.
Work Cited
RCR Wireless News. eBay CEO says "more change in shopping in next 3 years than the last 20,” 2011. Web. <https://www.youtube.com/watch?v=TSFwiRKjYzA>
