IPhone Apps’ Price Effect on iPhone Marketing
The price of complements is among the things that affect the overall demand for a commodity. Admittedly, people value an item based on its durability, features, and cost. Having this in mind, it is possible to figure out the difficulties in marketing the iPhone gadgets based on the apps’ cost. IPhone itself is more expensive than Android phones and still most of the apps’ on its store are for sale, and one cannot access the full versions without coughing out some bucks. Many users might be attracted to the great features of the phone but being driven away with the added costs of their best applications such as game apps and messengers (Kerin, 20). In this respect, it is significant to expound on the effect of the app prices on the market of these phones.
The customers have time to move from one store to another checking for the lowest price.
Other sellers can have a comparative advantage by setting a lower price and disclosing it to the customers.
Willing customers can either be attracted or driven away by the disclosed prices based on their ability.
Differences between Fixed Pricing and Dynamic Pricing
A fixed price is a price where the customer buys the item at the market prices. Here there is no negotiation and thus, no freedom given to the customer. It is either the customer is willing to buy else there is no sale. Many customers are attracted to the shops that allow bargaining as they feel more confident buying at a bargained price. Precisely, one can use the fixed price strategy by setting an affordable low price (Kerin, 20).
On the contrary, a dynamic price allows negotiations on the price. A seller sets a marked price higher than the intended selling price. The customers’ bargains for the prices, though there are set limits where the sellers cannot move below. In this regard, the sellers ensure the customer end up agreeing on a price slightly above the intended selling price. The strategy is effective as it is easier to convince a customer through a conversation than just a fixed price. Nevertheless, the strategy ends up consuming a lot of time. Again, for those who hires some people to run their business, it becomes hard to control the profit per a gadget (Kerin, 21).
Instapaper VS Evernote
Both Instapaper and Evernote allow access and downloads of millions of articles, videos, and other pages over the internet. One can create folders to separate the articles to later read them (Brett Kelly). Certainly, the two apps besides having a close functionality, they have some differences too. Here are some of them.
Instapaper allows one to start reading an article prom where he/she left unlike the Evernote that changes position now and then.
On the singularity of focus, Evernote has got a myriad functionality in storing files. On the other hand, it is possible to do the same on Instapaper more conveniently and saving the overall space used.
Instapaper has a better interaction than Evernote.
The two applications have got both the free version and the premium version that one has to pay. A free version has got limited functionality and cannot fully satisfy the user. Full versions have the full access only that the cost can be a big factor that can affect the end users. For instance, a customer can choose not to buy an iPhone as a result of higher apps’ cost. For instance, the current cost of the Instapaper per month is $3. If one installs 20 such apps, he or she will end up using $60 per month.
Conclusion and Recommendation
As seen throughout the paper, the cost of an iPhone app has got a big effect on the marketing these phones. It is advisable to set the apps at lower costs to attract more customers. The Android is gaining large market share as a result of the free app available at their mobile stores. IPhones should follow suit.
Works cited
"Brett Kelly." Brett Kelly. N.p., n.d. Web. 14 May 2016.
Kerin, Roger A. Marketing. New York: McGraw-Hill/Irwin, 2006. Print.
