Effective communication is the main feature that brings uniqueness between human beings and other creatures. When good public speaking skills are combined with good visual aids, a proper and very effective presentation is developed. In this work, I have considered the success of every presentation based on visual aids.
An effective presentation requires one to establish clear objectives, plan and organize the materials, and finally use suitable visual aids. The use of visual aids makes it possible for illustrations as it effectively lays emphasis on the ideas more than words. Very clear pictures of the materials presented increases the level of understanding of the audience as they bring clarity to the points, reinforce the message, and breaks monotony by creating excitement. Use of visual aids directly engages the audience as it creates a change from listening and hearing to seeing and reasoning. At the same time, it allows the speaker to have control over the presentation as it encourages gestures and body movements. A combination of words and images improves the level of understanding and retention of the audience. According to research, 83% of human learning happens visually, and the retention level from an oral and visual presentation is 65%.
In preparing the visual aids, one should ensure that the aids are in line with the physical settings of the presentation as they reinforce the key points, and stimulate the audience. These aids include slides, flip charts, video tapes, overhead transparencies, and audio-slide shows. The aids also allow the presenter to seek the feedback of the audience on the clarity of the visuals and also give room for necessary adjustments. What creates value in the presentation is the proper choice and use of the visual aid. The speaker should therefore know the advantages and disadvantages of each visual aid, and the techniques in preparing each before using it.
In summary; for the proper use of the visual aid, the speaker must plan the presentation, create the visual aids, and use them sparingly and appropriately. They must be visible and the presenter must address the audience, not the aids. On the first sight, the presenter must explain the contents of the aid and on completion, the aid must be removed. Finally, the presenter must be prepared to give the presentation even in the absence of the aid.
Reference
Presenting Effective Presentations with Visual Aids
www.osha.gov/doc/outreachtraining/htmlfiles/traintec.html
Key Steps to an Effective Presentation
www.theegglestongroup.com/writing/keystep1.php
