Hello my name is James and I have many years of experience in marketing and management industry. During this work period I was drawn to the field of marketing where I enjoyed the challenges and the new strategies that are so essential for the success of a market plan. I love to receive and implement the marketing strategies as I focus my efforts on obtaining additional information on the field of marketing and management. I am detail and success oriented fellow. I work well in a team as I have been a team for various projects. I enjoy analyzing the key performance drivers in the market and I have pursued extra-curricular and academic opportunities so as to develop the skills in this area. I am devoted to make a substantial contribution in the next level of my career as well as in this field of market and management.
Coca Cola Company is the world leading soft drink manufacturer and distributer in the global market. The company’s beverage brand Coca-Cola: life, zero, diet and light are its products that are not readily accepted in various foreign markets (Gronholdt, Martensen and Kristensen, 2000). The consumers of the product have different perception regarding the packaging and brand names of the product. I will undertake marketing analysis where I will consider who wants what and when. Like in Japan I will not market for the Diet coca- cola since their belief and culture plays a significant impact on the acceptability of this brand in the market. I will carry out market analysis for what they need, when and the packaging required in that market because different consumers require the coca cola brand depending on their diet, lifestyle and taste (Ginsberg and Bloom, 2004).
McDonald’s have various marketing plans for several locations in the global market but its mission is to offer the customers a great value. In some developing countries the dollar menu of the company was not implemented successful and there is some delay in preparation of the food and the atmosphere at which it is prepared is not taken into account (Ginsberg and Bloom, 2004). With management skills and experience I have I will be able to target this foreign markets that find it difficult to implement the company’s marketing strategy and train the personnel so that they can be able to align their interest with the company’s objectives.
Using the skills I will ensure that the personnel are working for the attainment of the company’s goals by working efficient and in line with the company’s set goals with low misappropriation of the resources. Efficient management of the company’s resources and processes will enable it to concentrate its scarce resources on the best opportunities so as to ensure an increment in sales and enable it to achieve a competitive advantage over its rivals in the market.
Ford Motor Company is an automobile producer in the world and it totally supported by its growth strategies that are aligned to its general strategy to gain competitive advantage in motor vehicle industry (Ginsberg and Bloom, 2004). Since the company’s general strategies are dynamic I will apply my skills in marketing and management to ensure that the company’s intensive strategies are implemented on the interest of the company to its goals of increasing the sales volume as well as its dealers in the global market. Regarding implementation will of the market penetration strategy I will ensure that more products are sold to the existing customers of the company’s products and making the customers aware of the benefits of the low costs as well as the increased differentiation in the product. I will carry extensive filed research to identify the customers’ preferences in different locations so as to ensure that the company offers new products in the market for both existing and potential customers and thus increase o the sales revenues of the entity. I will describe the product to the customers by its features and attributes and help them understand that design is not all about how the product looks but also how it works. Helping the customers to understand what they need for a specific product will enable the company to win customer loyalty as well as increase in sales revenues for the enterprise.
References
Ginsberg, J. M., & Bloom, P. N. (2004). Choosing the right green-marketing strategy. MIT Sloan Management Review, 46(1), 79.
Gronholdt, L., Martensen, A., & Kristensen, K. (2000). The relationship between customer satisfaction and loyalty: cross-industry differences. Total quality management, 11(4-6), 509-514.
