Re: Junior Brand Manager Position opening
Dear Mr. / Ms. First name Last name:
Greetings! My name is -----. I’m interested in applying for the position of Junior Brand Manager at ------. Given my background, skills and training, I know I am the best candidate for the position. As a young and dynamic individual with a passion for marketing since childhood, I am excited to apply for this position in your company that promotes highly reputed Fast Moving Consumer Goods. I am glad to present my educational background and previous experience for your convenience and perusal.
My academic training has prepared me for a challenging career in marketing. For instance, I have completed my BA with advertising major and psychology minor from Southern Methodist University in 2011. Having completed my M.S in Media Management from The New School and obtained a Marketing Management Certificate from New York University in 2015, I have been working as a Marketing Manger with Darfur Women Action Group (DWAG), a nonprofit organization led by women in Washington D.C. The objectives of the organization include advocacy and raising awareness for humanitarian crisis, fundraising to finance women empowerment centers and promoting schools for children in refugee camps. As an individual passionate about creating marketing campaigns that have a real impact in the world, I developed and implemented the Marketing Plan 2016 of DWAG towards increasing donor retention and meeting various fundraising objectives of the Group. In fact, I increased the donation by 30 percent to help the rape victims and finance a school for the children of the refugees. More importantly, besides raising traffic by 175 percent and increasing engagement by 300 percent, I launched and developed three social media communities on Instagram, Vimeo and LinkedIn. Furthermore, I rebranded, built and managed a new website for DWAG. My fervor for leading marketing campaigns and influencing the common public with a view to create a real impact in their lives motivated me to take up all these responsibilities. Towards equipping my fellow team members with the necessary skills and knowledge, I also trained my staff on social media strategies and various digital contents.
I have also accumulated good experience by working in different states and countries. For example, I assisted clients with their advertising strategies as a Branding and Market Research Intern for Frito Lay in Mexico. I later developed a global campaign for Whiskas Supreme when I served as an Account Executive for BBDO Mexico. My time with The Ingersoll Company in Dallas, Texas saw me leading a digital campaign for Cosmopolitan while my tenure with Alma DDB in Miami, Florida had me work on specific brand and product marketing strategies designed to help businesses grow.
As a perpetual admirer of designing and implementing creative marketing campaigns that prompt customers to fulfill their needs and wants I have been looking for opportunities that enable me apply my unique talents to champion for creating a real impact in the society. Thanks to my experiences and Master’s program, I have built up a number of core competencies over the years, including developing unconventional marketing strategies in a team setting and approaching marketing from a multicultural perspective. I am sure that the skills I have acquired will help me effectively fulfill the role of a Junior Brand Manager.
I am also a tech savvy person having a special knack for computer software, animation and information technology. This would help me to sustain my creative thinking ability and explore new avenues to serve my customers effectively as a Brand Manager. As most of my experience, education and training are concerned with marketing and brand management, I am convinced beyond doubt that the position is a tailor-made one for me.
Thank you for your valuable time in scrutinizing my application. I am available for a personal interview at your convenience.
Sincerely,
