Categorically, the consumer is an essential asset for the success of any industry. Every industry ought to view a consumer as an important positive feature and not just as a tool. In the land where free trade gets exercised, the public does not consider all the industries equal. The mentioned is ethical. Some companies, for instance, in the alcohol industry manufacture drinks that are quite harmful to the human health. Other alcoholic companies produce poor quality alcohol, thereby, negating Philip Crosby’s principle that quality is free. Additionally, being in a free trade, some alcoholic industries undermine the wages of their employees. The mentioned industries pay meager salaries while aiming at achieving their business objectives. The cited is oppression that should not get accommodated. With complete support, it is, therefore, ethically right for the public to view industries as unequal.
Prevalently, the alcoholic industries are fairly targeted. The alcoholic companies should ensure that they provide maximum utility to the consumers. The cited companies ought to convey moral values to the consumers. Essentially, being accountable to their products and regulating prices deemed affordable to consumers should be a significant priority in decision making. Through a good conduct, the market would preferably consume the alcoholic beverages manufactured. Some alcoholic companies aim at accumulation massive capital to the expense of the consumers. Often, they prefer making a lot of profits while unethically harming the desperate consumers. The cited harm automatically calumniates into misunderstandings, thereby, crippling the enhancement and preservation of corporate social responsibility that they ought to prioritize. In a competitive market like the alcoholic industry, the unethically performing companies should be provided with adequate training to assist in developing their traits (Stewart, 2009). The cited industries ought not to get judged but assisted. However, due to the competitive markets and the desire to succeed, the alcoholic companies resort to unethical means of production. Therefore, the targeting of alcoholic companies for an improved performance is extraordinarily fair.
Corporate social responsibility in the alcoholic industry is vital. Notably, it is most essential for a company to produce safe alcoholic products. Conventional moral values play major roles in the production of alcohol. The alcoholic company ought to provide maximum satisfaction to the consumers, whilst ensuring absolute safety of its products. Additionally, the alcoholic company should ensure that the consumers get treated as an end and not means (Stewart, 2009). The cited company should not exploit the consumers for their benefit. For instance, in their decision making and functions, they should ensure that they are doing right while at the same time enhancing their responsibility towards the consumers. An alcoholic company should completely refrain from manufacturing harmful drinks. In an economic system based on capitalism, manufacturers experience a lot of competition and would, therefore, implement all means available to achieve a competitive advantage. By so doing, safety and ethical standards deserve the stage towards consumers. Virtually, the alcoholic company should strive towards seeking the ultimate good for both participants in the market. Typically, there is no law that permits a consumer to partake unhealthy products. Therefore, alcoholic company’s major objective ought to be protection of the potential consumers against guzzling harmful alcoholic products. In conclusion, it would be essentially ethical to assert that in the land of free trade, ethical virtues in decision making and activities ought to originate from the manufacturer. The responsibility of manufacturers in ensuring product safety is indispensable.
Reference
Stewart, N. (2009). Ethics: An Introduction to Moral Philosophy. USA: Polity Press.
