Business proposal for a company
COVER LETTER
Marketing Director
3100 Willingdon Avenue
Burnaby, BC V4K 3H2
Phone (604) 260- 5441
E-mail:
We as a company are very delighted for having considered us to be you marketing team. One of the things that we identify ourselves with is digitalization and innovation of new and modern ways for advertisement. We have a well-organized team consisting of five members all of four professionals committed to advancing marketing and advertisement.
Over the years we have been able to do marketing to various companies dealing with therapeutic products and the result has always been good. Our company has also been in the forefront in adopting and experiment with and marketing and advertisement strategy that emerges in the market. This has enabled as to develop and understand the different strategies to apply while dealing with different corporations. Our aim is to ensure that all your products and the company receives online marketing that will bring enhance uttermost success
We will be ready to answer any of you concerns at any point.
Sincerely,
Harry Kingson
Creative director,
(604) 431- 5219
Summary of Qualifications
Agency
The digital advertising and marketing agency are a team of well-organized and committed people whose profession, hobbies and talent are in making corporations shine through advertisement and marketing. Our agency was started in 2010 in Burnaby, which is still the headquarters. It has since then made more than five hundred thousand advertisement and applying different strategies for specific company. Our agency is distinct for its richness in advertisement and marketing plan that makes them always to be successful.
Despite having various marketing strategies, our agency is more specialized in social media advertisement and campaigns, email marketing and web designs and development. Our team comprises of five members who specialized in specific roles such as marketing director, creative director Public relations manager, Agency’s accountant, and Researcher.
Erin White: Marketing Director
• Overall management of the agency
• Head of each department
• Website, logo, and advertisement
Harry Kingson: Creative Director
• Assists the marketing director in teams management
• Creative vision
• Website, logo, and advertisement
Sylvia Lynn: Public Relations
• Updating on digitalization as far as marketing is concerned
• Partnering and connections with local and international agencies
• Expert in social media campaign
• Tackling clients complain and compliments
Brenda Rothschold: Agency’s accountant
• Internal auditing and financial management
• Public presentation proficiency
• Good communication
Beth Moore: Innovations
• Research on the marketing and advertisement
• Website development
• Establishing network with international research team
Fees and rates
Our fee charges are reasonable accommodative. Each client is expected to pay a commitment fee of $159 during the contracting. When this is done then, the remaining fee is charged in different formats which can be daily or hourly as per the agreement between our agency and the client. The total charges depend on the length of the advertising period.
Clients
Our work towards client is always satisfactory as we have a motto that regarding excellent services to our clients. Knowing how communication is key for any business transaction and client satisfaction we always ensure that we constantly communicated with our clients about the progress, we also consult them and give detailed information to them so that they make the best decision.
We have a large industry, and we can do two advertisements at a time and still run the business without any challenges. We are very knowledgeable on matters about marketing and advertisement especially due to our emphasis on innovation and research. The team of professionals that we have also provide current and digitalized platforms for advertisement and marketing. They have good experience and our clients usually figure that out even from the expertise in their communication.
The main aim is that our clients will get satisfied by making more profit or becoming more famous after our advertisement and marketing. We usually create and develop websites to all our clients ensuring that we have captured all the relevant information about the client’s firm in the website. Depending on the kind of firm we ensure that the advert captivates the eye of customers. We ensure that our clients are at a better range compared to their competitors and that they can not only attract more customers but also to retain all their customer as long as they have contacted them.
Our agency take a lot of pride in the fruits of their work ever since they formed the corporations. We also are highly flexible and give a listening year to all our clients such that if they have a new proposal to make they can still count on us. We give advice for free for committed clients and help in making them make informed decisions regarding their business. For the seven years that we have been running this agency we have received many compliments with just a few complains which we have tackled satisfactorily. Excellent service still remains our commitment to the clients
Biographies
Erin White: Marketing Director
Erin White is a professional in marketing. He has a Ph.D. in marketing and also have leadership and mentoring degree. He has been in the marketing field for close to eight years, four of which has been on the managerial level. He is very good at organizing and contracting due to his excellent, charismatic personality. With the level of knowledge, experience and passion that Erin White has he has been able to bring a lot of changes and advancement in the digital advertisement and marketing agency. His work is well evident as he has ensured that the company improves on its customer care services and also innovate new strategies for marketing and advertisement. He is a perfectionist, and his work is always excellent. He is always up to date with any emerging thing in the market. Erin White is the founder of digital advertisement and though he started it while still in college and at very humble background he has been able to advance and make the agency become widely known throughout the country. The same commitment with which he used to advance is what he applies to all his clients.
Harry Kingson: Creative Director
Harry is a genius and there is hardly anything on the computer that he cannot manipulate to bring out good end results. He has a degree in computer science and IT at Oxford University and has always shown a lot of dedication towards his work. He also has a diploma in marketing. He is extremely committed to his work and love coming up with new ideas. Harry has developed several social networking strategies including enhancement of intranet and extranet which are links used for communication with the agency and the clients respectively. Harry has developed advertisement based on cartoons, animations, real people, words only, sound only and a combination of any of the mention forms. Each act of creativity that he usually demonstrates always comes out good.
Sylvia Lynn: Public Relations
Sylvia is an ever jovial lady who is very committed to her work and always gets along with any kind of a person. People love her and clients have always rated her as the best employee of the agency. She is currently pursuing a degree in digital design and development at British Colombia Institute of Technology (BCIT). She already has a degree in public relations. Her job at digital advertisement and marketing agency (which started in the year 2014) has enabled her practice and gain experience with both public relations and designing. With the tough schedule that she has trying to strike a balance between work and studies Sylvia has remained dedicated and happy with her work. She is an extremely admirable lady who always does her work to her best.
Brenda Rothshold: Agency’s accountant
The adjectives that best describe Rothshold are integrity, resilience and hard work. Rothshold is the accountant of the agency who has been working in that position for close to four years and is well advanced both in accounting and web designing. He is creative and understands abstract concept so easily. He also demonstrates a lot specificity in whatever thing he does. For him, every detail matters and deserves to be critically analyzed. A character that enables him perform so perfectly in both accounting and designing. Though at digital marketing and advertisement agency he usually does not engage so much with clients he does a lot of work in the background and supports the company so much. She studied Marketing and designing at Texas University and has plans of furthering her education shortly.
Snug Vest Understanding the clients market
Target Market
Snug Vest targets people psychological and mental disorders, but since they may not be able to treat themselves, then the main centers for targeted market include the hospitals and rehabilitation centers or generally any person whose relative and friend has a mental disorder. The marketing strategy must, therefore, be able to reach a large group of people. The fact that Snug Vest has already been successfully applied is a good indication that the people will want to access it once they know where the product can be found. This market target is wide as it the product has been proved to be effective in sensory processing disorder, Autism, Spectrum disorder, attention deficit disorder, brain injuries, anxiety-stroke and stress.
About one-third of the world’s population have at some point experienced any one of this disorder. More so stress since people always get strained due to the various demand made to them which they cannot achieve.
The main target market include;
1. Professionals in mental and psychological health such as psychiatrists and clinical psychologists.
2. People whose relatives and/or friends have mental and psychological disorders but who are still functional
3. People with mental and psychological
4. People who get accidents which causes fractures in the head that affect brain functioning.
Main competitors
Some of the major competitors of Snug Vest include companies which also produce drugs for the mental and psychological disorders. The snug vest is also likely to receive competition from therapists who offer services such as electro convulsive therapies. Psychologists and counselors may also insist on using various theories to treat the disorder, but this strategy can only be applied in less serious cases such as stress.
Analysis of opportunities and challenges using Porter’s five force analysis of Snug Vest.
Threats to new entry
If Snug Vest is to be analyzed based on threats of new entry, then it is apparent that there are very little threats to new entries in the market. To begin with the production of drugs requires that one adheres to the governmental policies, and most people will not like a business with a lot of restrictions. The Snug Vest is also unique and has the high proprietary difference which makes it difficult for entries of other firms. The economies of scale are also unsuitable for new entrants. Since there is little new entries than Snug Vest is bound to continue making more profits.
Threat of substitute products and services
The main threats that the Snug Vest product is likely to face as far as this model of analysis is concerned is the threat of substitute products and service. People with mental disturbances can choose to either go for counseling or to receive therapy. There are clients who are usually afraid of taking drugs and therefor the alternative services may be more suitable for them. Despite of this, there are still many clients who will go for Snug Vest because it saves on time. This makes Snug Vest to be at a medium competitive mark.
Bargaining power of the customer
As far as customers are concerned, they may not have a lot of bargaining power. This is because the prices are fixed and in most cases the customers do not have sufficient knowledge on the products that they need to either cure their condition or to manage it. If Customers have little bargaining power then it follows that the company cannot be easily manipulated by the customers.
Bargaining powers of the suppliers
The suppliers of the products used for manufacturing Snug Vest are few and may, therefore, have a bargaining power. The supplies which also supply the complete products may also have high bargaining power because they need to have certain qualifications which very few have.
Intensity of Competitive Rivalry
Snug Vest are competitive enough since their products have not only prove effectiveness in a variety of illness but have also won an award. The constant innovation that they make is also very significant as it enhances they are updated with emergent infections and their possible remedies.
Planning and Strategy for Innovation
It is apparent that Snug Vest has a very good opportunity for development of the firm through the profits made from its products. With just the right strategy for marketing and advertisement, the Snug Vest will be able to go to a wider market and receive even more awards. Marketing of this product should be done vigorously to ensure that they get to be known by all people. It would be important to incorporate varies marketing strategies such as the use of mouth through holding seminars, workshops and open forums where people can be taught about the Snug Vest and its effectiveness. People who have benefited from the product can effectively be used to promote the product through giving testimonials on how Snug Vest transformed their lives. This can also still be done through the media such as television.
It is also important to advertise the product through Social Medias such as Facebook and twitter. Approximately one-half of the world’s population usually gets access to this social media and it is likely they will know the some people who need Snug Vest for treatment. They can be good marketers after seeing the advertisement. The advert should be very presentable and conspicuous such that it will not be missed by any person in need of the product.
Use of mobile marketing will also be very effective especially when used alongside the email. Most people around the globe use their mobiles especially messages more frequently as compared to emails. Emails can be sent after which a message on the phone is also given to make the potential client aware of the email that they have just received. For example, the message sent could read;
Good morning Mr. Mrs. Miss. X,
We hope that you are doing fine. We have good news to you concerning your mental and psychological health. Snug Vest provides solutions to all the major mental and psychology health issues.
You have been sent an email with all the descriptions of the product and how effective they a Tell a friend to tell friend
Creative Execution
The main function of the digital advertisement and marketing agency is to come in and ensure that creativity is applied on strategizing the different marketing and advertising. All the marketing and advertisement strategies discussed will be effective applied to enhance the best possible outcome. Even before any of the strategies has been applied it will be necessary to design a web page for Snug Vest. The webpage will have all the information that the client may need at a glance. Some of the things to be included in the designed web page include the vision and mission statement of Snug Vest, the contact information and the location of the headquarter office and subsidiary offices that client may use, the products and their use and other emergent products and services that can be useful to the customers. This will be followed by the real advertisement and marketing schedules.
In marketing, the use seminars and workshop will be applied. One week before the start of the seminar or workshop posters and banners will be placed at strategic places such as hospitals, along the roads, in schools and in the market place. A campaign through road show where the people can even be asked questions on Snug Vest and be given t-shirts with Snug Vest logo printed on it should also be included. On the day of the seminar the presentation should be done throw power points after which people with testimonials can emphasize on the truthfulness of the presented work. This strategy will ensure that a wide population is reached, and the t-shirts will also continue marketing the product because of the logo.
