Advertising can establish a good market for new products given it is correctly done. From the commercial video, the insurance company has a very good approach that displays a successful advertisement. The advertisement is both attractive and efficiently competing with the existing companies in the same market. This has been made possible by considering the following approaches;
They have made price a less considerable factor in determining customer indifference. In this advertisement, the company has taken the issue of pricing as an effective tool to counter their fellow competitors in such a way that their customers are made to understand they can acquire any good from the company at any price and willingness. This becomes comforting, especially with the fact that customers’ immediate preference is on price in most cases.
The company advertisement has made it possible for customers to understand the deep meaning and significance that underlies the use of the product. This makes it successful as there is sufficient information on the importance of the product as many customers are fond of comparing the satisfaction they will attain if they consume a product, particularly if it is new on market.
In the same advertisement, there is inclusion of human factor to help promote the product. This is a noble factor, which works to enhance success of the advertisement since the use of a celebrity individual both keeps customers interest and tries to bring the real usage of the product to human life. The person used is outstandingly striking in the manner that he/she displays one’s game, and this gives customers assurance of the benefits.
The advertisement is done at conducive places, where individuals are in position to use the service or the good. For instance, the insurance company advert is made at the place, where customers can save their money at an appropriate time period.
Work Cited
Swinton, Sonya D. Star power: Internet celebrity: successful advertising, marketing and promoting to the entertainment industry on the Internet. San Jose: Writers Club Press, 2002. Print.
http://www.youtube.com/watch?v=C_0fyUYB3cA | Marketing 'R us
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