For every business to be successful there must be mechanism to ensure that its services are well known to the potential customers. This mechanism involves advertisement through use of several medium that are available to pass the intended message and target the expected audience. In this case, advertisement plays a crucial role in ensuring that the clients are able to get services of high standards and at affordable cost (Peterson, 2003). In the essay, detailed information will be discussed to determine the most appropriate method to use in-order to decide the mechanism to be used in advertisement of the available services in Robbinsdale Hospital. The main aim of this paper is to investigate the features of rational appeals, emotional appeals, and advertising copy and after that to draw a clear line of distinction.
Rational appeals involve use of tactical skills to make the consumer to purchase the product without any doubt in his mind. This involves use of listing the benefit of the product to the consumer rather than the features of the product. By this, the consumer is able to gauge the benefits in relation to the price (Jefkins, 1998). Emotion appeals this technique tends to capture the consumer in terms of colours are used and symbols. The use of media such as T, V and radio are used in these appeals for it tends to capture the emotions of the consumer (Jefkins, 1998). Use of advertisement copy is also possible it is another way of advertising and it includes use of simple illustration to pass the intended information through media of different levels.
The main factors in order to determine which method to be used is the target group but in this content the message should be put in a way that is appealing to all the society. The other factor is the cost of putting up the advertisement (Peterson, 2003). The issue of cost effective is to be put in place to facilitate easy working. After a critical analysis the management will be in a good position to determine the best way of advertising.
References
Jefkins , F. W. (1998). Copy writing and its presentation; a guide to advertisement and sales letter writing. London: Lockwood.
Peterson (2003). Index To Advertisers. American Heart Journal, 9(2).
