Introduction
Amazon is one such organization that has a unique business model and has been able to satisfy the needs and wants of its consumers for the last two decades effectively (Amazon Overview, 2014).
The recent announcement of the e-commerce giant, with regards to launching the first ‘brick and mortar’ store in the middle of New York City to experiment face-to-face experience like traditional retailers, have received immense attention and represents a major shift from the current business model.
The move is a positive way forward for Amazon have been planning for many years to launch a brick and mortar store to counter Wal-Mart, Home Depot and Macy’s success in catering customers ordering online with the option to pick up in stores that has proved popular.
Since the store will only cover New York City, Amazon with its brand recognition will be able to create a niche for itself in the brick and mortar category, however, the only difference is that the store will act a warehouse for the New York customers to visit and pick their orders.
Amazon has been smart enough to understand the needs and wants of the business environment in terms of competition and it is important to create a one on one experience with the customers and thus, Amazon will be able to create a dominant position with regards to the big idea of same day order and delivery.
With a strong online presence, the shift towards the new business model is an astute move, considering Amazon’s customers will experience a more’ personalized’ approach from the brand and this will only help in strengthening the brand’s position as the number one retailer for its loyal consumers.
Also, the strategic location of the store will help footfalls of prospective consumers and with excellent service and a positive word of mouth of the Brick and Mortar store, Amazon can launch numerous stores all over U.S.
Work Cited
Amazon (2014). Overview. Company Info. Web. Date of access. 12 October 2014
G. Bensinger & K. Morris (2014). Amazon to Open First Brick-and-Mortar Site. The Wall Street Journal. Web. Date of access. 12 October 2014
