Introduction
This ad target all the teenagers aged 13-19 years from all the possible effects of excessive smoking. It aims at passing a warning sign to the teenagers about all the possible dangers that are associated with constant smoking and the long-term effects of this catastrophe. The reason to support the idea that this ad targets the teenagers is simply because it has also been advertised in other social platforms like magazines. Examples of these magazines include; entertainment weekly, people, sports illustrated, ESPN the magazine, Rolling stone, Vogue, Glamour and US weekly. All these magazines are read mainly by the teenagers across the US.
The ad is restricted to the teenagers across US; any minor below the age of 12 years is not inclusive of this advertisement. Therefore, to prevent the exposure of the young children to the effects of this ad, the ad agency has considered accompanying the ad with a PG (parental guidance) policy for all the minors. This cautions all the children from being exposed to the pros and cons of this advert.
The ad challenges the status quo of the American society through economic sense, the fact that the ad targets to cushion all the teenagers from the harmful effects of cigarettes simply lowers the revenue income from this sector. The federal government is not able to raise adequate revenue through this sector. The mere fact the teenagers are discouraged from smoking directly hampers the revenue collection agency. The net sales from this sector will reduce significantly hence creating a direct impact on the taxable amount by the revenue collection agency.
References
Siddique, A. (2013). Camel Crush Cigarette Ads Entice Teenagers, Says Campaign for Tobacco-Free Kids, Medical Daily.
