Cooperate citizenship has other names that are synonymous with it. It is also known by other names such as corporate social responsibility or corporate conscience. It is a self-regulatory mechanism where an institution or a company checks and ensures that is actively complying with the spirit, the law ethical standards and national and international norms. More than compliance it engages in activities that further some social goods, beyond the concerns of the company and law requirements. The main concern is increased profits and shareholders trust through promising public relations and participation. Corporate citizenship strategies encourage the company to make an advantageous impact on the environment and other concerned parties. These concerned parties who are more of stakeholders includes employees,investors and the consumers or clients among others (Mackey 135).
The statements and projects that are most strategically advantageous are; economic, legal, and ethical among others. Economic statements and projects are the primary concerns for a company. The company should be profitable for it to last and therefore all the stakeholders need the information about its economic status. Before a company thinks of being a good corporate citizen it should be concerned with the progress of its profitability. Secondly, legal statements are a requirement of the law. It’s an important requirement for a company for it brings assurance that it’s set and obedient to the authority. Corporate citizenship provides information about labor laws, environmental laws, and criminal laws among others. Last but not least the ethical statements, considers whether the things are done the right way. This mostly is a measure from organization owners. The statements include being environmentally friendly, paying fair wages among others (Bhatia and Evangelisti 34).
In a health clinic, and the information about the glucose meter is to be passed, a brochure could mostly serve. Brochures are normally placed at the entrance and the receptionist is able to give any person getting into the health clinic. In the brochure all the information about the glucose meter is put down. Also, some people can be allocated to spread the brochures to the neighbors of the health clinic targeting the consumers. The other stakeholders would get them during the annual general meetings, committee meetings among others.
The structure in the brochures or any artifact determines whether the information is market based item or not. If the main aim is to pass information about the glucose meter in the health clinic then the corporate citizenship department is to be concerned with putting clear information about it. For example the use, importance, which diseases, it measures among others. This one is different from a marketing based document in that it emphasizes is reaching as many patients as possible. For the market based brochures the aim is getting profit.
Corporation membership has some of the key elements. Some of them are explained as: vision, which will be the direction in the company will follow and where you would like to see yourself in the next near future. Values, which will influence the choice of path, innovations that matters, dedication to success, speed of travel and decision of the destination. A mission, which is the path to be followed by the company and it also describes the overall function defining the key measures of success(Mackey 133).Policies will influence how the journey will be and the laws of the journey. Policies are the intentions and principles which provide a framework for how an organization seems to operate. Tactic maybe required if the path is blocked or rougher than expected.
Mostly taking the case of brochures, the likely audience is the investors, shareholders, employees, visitors, and generally the public at reach. Brochures are easier to pass so they are placed at the entrance of the company for the investors they keep in touch with the company so they will get the brochures making having the information and the same case for the rest of them. Therefore, all mentioned above are likely to get the information about the message being passed. Taking the case of the health clinic the glucose meter information would be written in a brochure and placed in the entrance of the health clinic.
In conclusion, engaging in social corporate responsibility is a key factor in making an organization’s impact becomes felt by the community. Organizations that do not participate in CSR risk losing a great opportunity to interact with the people who most of the time makes the bulk of their client membership. Using brochures to spread the word is a sure way to get people informed about the activities, objectives, and the mission of the organization. Furthermore, being recognized as a corporate citizen by the state offers an organization an upper hand when dealing with certain situations that would sometimes require a bureaucratic process to accomplish.
Works Cited
Bhatia, V K, and Allori P. Evangelisti. Discourse and Identity in the Professions: Legal, Corporate and Institutional Citizenship. Bern: Peter Lang, 2011. Print.
Mackey, Steve. "Virtue ethics, CSR and “corporate citizenship”." JCOM 18.2 (2014): 131-145. Print.
