Marketing Plan
The product that will be discussed is External Life, which will be a one stop shop for everything that is relating to psychology. What the website’s aim will be is to provide, information, tools, and solutions for the various phases of the psychology. External Life will be a counseling service company that provides behavioral, psychological, and spiritual guidance. The website will provide individual counseling to individuals including adults and children. Furthermore, the website will allow family therapy, substance abuse treatment, parenting, housing, and supportive services with spirituality as a part of the process. What will make this product so sensational is that it will be a website subscription service that will also be available in an App.
What is so exceptional about this product is that it can be used for companies, individuals, and universities. The key to this product’s success will be its marketing strategy. The reason for this is that since this product is a one-stop shop for a wide variety of consumers, it has to be marketed as such, (Olenski, S., 2014). For this reason, this product has to be marketed in the sense of a month free trial so that users can see the value for their day-to-day lives. One of the key success aspects of this service will be an informative blog on the various topics of psychology for the user to engage and learn more.
This service will end up being very successful because it will attract a wide user base in the psychology field that needs a place to obtain information regarding these topics and is tired of consulting heavy dated textbooks and too many internet resources. This will serve as a search engine with content that still maintains notions of spirituality, which will be a great asset to the end user who ends up deciding to subscribe to this service. Thus, it will be exciting to see how this succeeds.
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References
Olenski, S. (2014). 5 Inexpensive Ways to Promote a Product Launch.
Forbes. Retrieved
