Question 1
The institution should consider introducing courses that are popular choices among students. A good example is business related courses.
The institution should consider introducing reward based motivation scheme for staff based on publication points and research work. Research improves the ranking and profile of tertiary institutions which is a chief consideration when students and parents are evaluating universities.
The institution should consider marketing and advertising to create awareness of the institution and the programs that it offers. It could be done through the various media outlets and social media as well as conducting exhibitions in high schools to target high schools who are about to graduate.
Question 2
The institution could provide auxiliary services to students at fee which is above the production costs to make a profit. These services could include catering services, laundry services and a copy shop among many others.
The institution could obtain debt financing to finance through sources such as a loan from financial institutions or issuing bonds
The institution can solicit for grants and donations from various parties. These parties include; corporate entities, alumni or crowdsourcing platforms.
The institution can also raise funds from corporate sponsorship deals and selling advertising space. For instance, it can sell space during sport events to various businesses.
Question 3
I would gather information on various aspects including;
The enrolment of students for popular programs in various institutions.
The cost of offering the additional courses
The cost of advertising through various media outlets
The possible revenues that can be obtained from corporate sponsorship and the sale of advertising space.
The alumni numbers for the institution.
The financial position and performance of the institution.
