Briefly describe the product you plan to market abroad.
The insatiable appetite for new technology presents an ever-growing demand for technological products in line to meet the ever-changing consumer needs, preferences, and choice (Saif & Aimin, 2015). The Huawei smartphone provides a technologically advanced mobile phone that is set to take over the mobile phone market as well as meets consumer needs. The product’s appearance, operational simplicity, size and weight, operating system, screen size, mobile hotspot, and battery life outline some of the unique qualities of the Huawei phone (Saif & Aimin, 2015).
The price of the smartphone is moderate to entice the customers since a significant proportion of customers always consider price an essential priority (Saif & Aimin, 2015). Compared to Apple’s iPhone, the Huawei smartphone has relatively higher price elasticity. The moderate pricing of Huawei seeks to capture a better part of the target population with moderate income. Smartphones are usually categorized depending on their use which is either commercial or personal. Students form a significant population that uses the Huawei smartphone for personal use. However, consumers are diverse in terms of their needs and identities, hence the Huawei smartphone’s multifunctional trait makes it the perfect phone of choice (Saif & Aimin, 2015).
Diversifying smartphone cases, applications, and cases enhance the phone’s ability to match the varied needs of various customers within the target population. Additionally, changing the phone’s attributes to suit customer specified needs consciously saves on the cost of producing specifically tailored phones for differentiated customers (Saif & Aimin, 2015). The product is subject to frequent updating and elimination to enhance the development of a quick-acting response and innovation of the device’s screen, camera, apps, operating system, and processor. The Huawei smartphone specifications are mindful of customer health with lower levels of radiation that would be harmful to expectant women. Moreover, the Huawei smartphone has a humanized design coupled with awesome after-sale services tailored to improve the customer’s experience in an effort to sustain customer loyalty. Huawei smartphone has an android operating system that is relatively cheaper than the iOS yet it is of high quality and it commands great popularity among customers (Saif & Aimin, 2015). Despite the fierce competition it attracts, its moderate pricing attracts a lot of customers.
Briefly describe the country you have selected.
Owing to the fact that the Middle East countries have a characteristically unstable economic structure that is shouldered on oil, tourism, animal husbandry, and agriculture, they can be overly described as developing countries (Saif & Aimin, 2015). The Arab world amerced a GDP of $2.4304 trillion in the year 2007, with Qatar earning the highest per capita GDP. Qatar covers an expansive 11,437 square kilometers with an extensive coastline stretching 563 kilometers (Shaaban & Radwan, 2014). By the year 2008, Qatar’s population was totaling to approximately 1.7 million people which was an increase in the number of persons by 0.2 million compared to the previous year. Moreover, the urban structure of Qatar has undergone a series of changes from a traditional phase gradually to the modern oil related phase.
Indicate the type(s) of people in this country who would find the product attractive. Provide at least one (1) supporting fact.
The targeted groups of customers are both male and female who seek to use the Huawei smartphone for either business or personal purposes (Saif & Aimin, 2015). The targeted Arab population comprises both male and female customers between the age of 25 years and 44 years that make up the major mobile phone using population within the Middle East. The percentage of mobile phone users who depend on mobile phones for data processing services is 50% while around 45% of all mobile users embrace their use to achieve business functions. Approximately 10% of the total phone users purposely use their phones to make calls (Saif & Aimin, 2015). The young college-attending youth are targeted with the various phone specifications that include a camera as well as the latest applications.
Explain how the product would be transported into the country (or possibly manufactured there if materials and labor are available). Provide at least one (1) supporting fact that justifies your choice.
Qatar has experienced tremendous growth in the recent past and constantly seeks to further develop its road, air, water, and railroad networks to improve the transportation networks that link its towns and other international destinations (Shaaban & Radwan, 2014). The products would be transported by air through the use of cargo planes or shipped into the country via the Arabian Gulf after which they would be redistributed to other regions within the Middle East. Airlines such as the Qatar Airline would provide potential partners to outsource transportation services. The new Doha Port would provide an efficient choice for transporting the products into the country prior to redistribution (Shaaban & Radwan, 2014).
Recommend a location for a regional sales center. Provide at least one (1) supporting fact that supports your location choice.
Qatar forms the most viable option for establishing a regional sales center for the Huawei smartphone in the Middle East due to its exponential development and existence of a large pool of social facilities. Additionally, Qatar recorded the highest per capita Gross Domestic Product of about $75,900 amongst the Persian Gulf nations earning it a monumental grading in the world (Saif & Aimin, 2015). Furthermore, the Arab world commands a significant influence on the global economy based on their rich oil reserves thus it enjoys a large pool of investors.
Describe how the product will do in this new environment, with at least two (2) supporting facts.
The product will be subjected to a constant horizontal diversification strategy in order to meet the ever-changing smartphone trends and specifications by considering the product's cover designs, packaging, novelty, software applications, as well as manufacturing technology (Palade, 2011). Moreover, the company should adopt a strategy that is inclined towards quality differentiation to enhance the product’s superior quality over the competing products. Huawei’s quality is enhanced by its android operating system that is advanced and easy to operate. Moreover, an assortment renewal strategy would give way for the innovative creation of new lines of products that are tailored to meet emerging customer demands like the incorporation of front cameras that enhance a mobile phone video-calling capability (Palade, 2011).
Describe at least two (2) recommendations for marketing (steps the company should take immediately and those it should develop later).
Marketing Huawei smartphone involves merchandise support, advertising, distribution, and selling. The company should practice marketing research, business planning, and promotional activities. The Huawei phone should be strategically marketed in supermarkets by moving it around the supermarket to elicit the attention of shoppers (Wang, 2016). Placing the new product on the right-hand side entrance of supermarkets would capture the attention of more customers, especially those who are right handed.
Analyzing the competitive nature of the market prior to the introduction of a new product is essential in marketing the Huawei smartphone (Bowers, Campbell, Nelson, & Schantz, 2015). Fierce competitors such as Apple present a challenge hence the company should purpose to establish inroads in terms of product marketing under its own brand. Constant innovation of the Huawei smartphone specifications guarantees the company better chances of outmatching close competitors such as Apple (Phys.org, 2013).
References
Bowers, S., Campbell, C., Nelson, B., & Schantz, G. (2015). Triple Threat + Market Analysis and Product Report: SolArma. Retrieved from http://www.pitt.edu/~ges39/webpage/SunscreenProjectFinal.pdf
Palade, A. (2011). Analysis of Marketing Mix on Cosmetics Products. Annals of the University of Petroşani, Economics, 11(4), 233-244
Phys.org. (2013, June 18). China's Huawei to offer smartphone for high-end market. Retrieved from https://phys.org/news/2013-06-china-huawei-smartphone-high-end.html
Saif, N. M. A., & Aimin, W. (2015). Analysis of Huawei’s Smartphone Marketing Strategies in Arab World. Asian Journal of Management Sciences & Education, 4(1), 51-57.
Shaaban, K., & Radwan, E. (2014). Rebuilding the Transportation System in the City of Doha. Journal of Traffic and Logistics Engineering, 2(3), 241-247.
Wang, M. (2016). The Study of Huawei Mobile Phone Marketing Strategy That Impacts Customer Satisfaction. International Journal of Social Science and Humanities Research, 4(2), 173-181.
