Question one
The success of the Xtr Clean Inc. in attracting more customers will highly depend on various strategies that the organization will undertake in reducing the number of non-buyers. The following is a set of recommendations that would work for the company.
The first step to attracting the non-buyers is reducing the prices of the products. It is good to understand the prices in the market so that the company may set prices according to the prevailing prices. The company may go slightly lower to ensure it attracts more customers.
The second recommendation is for the company to ensure consistent supply of the products in the stores. The company should have enough supply of the products in all retail points. There are numerous merits when there is a continuous supply of the products. The move will ensure the existence of customers and create their loyalty towards your company.
In addition, the company must develop strategies that will allow promotion for products and attract more customers. The customers would wish to stick to a company that will have massive benefits to them. Also, the discounts would be extremely critical in ensuring continuous purchase of the products.
Question two
Moreover, the Xtr Company would use in-store promotions. The company would consider various in-store promotions. The first one is the execution of shopping spree, which customers would win when they make purchases. It may be allocated for customers who make sales above a certain limit. Such investment is likely to fetch the company extensive profits. Newsletters would serve the most critical purpose at this point where the customers would sign them and return them to the shop. The draw will be conducted where an individual will win prizes from the Xtr Company. As a result, the company will attract more customers and sustain them for a long time.
Also, the company would encourage the customers to spend more, and they could earn money from the company. Money has an attraction power, and it would be effective in attracting more customers. Also, the company may give the customers cards which will be purchased after every purchase. The customers with the most stamps will get rewards from the company in terms of discounts or cash prizes. Time-limited coupon would be also effective in attracting more customers to the company. The coupon will attract more customers if the strategies is used.
Question three
Purchase involvement is a key element that would determine the profit of the company. It usually defines the sensitivity of consumer behavior. Every company should aim at close monitoring of the behaviors of the customers towards the products. The Xtr Company must define exclusive strategies that will help it in retaining more customers. The company must include the customers in identifying the most critical points of the products. The company must consider whether the products meet their tastes and preferences. The Xtr Company must have a customer care point where an attendant listens to the grievances of the customers towards the products or the services. In addition, customers may be given a form that they are supposed to fill in their concerns about the products. The details that come with the form would be very effective in maintaining success for the company through understanding the behavior of the customer. Proper purchases involvement would allow customers to ensure about the products and define the necessary conditions that would allow them in making relevant choices. Therefore, the customers will be willing to stick to the company for the outstanding services.
