#1. At Sports Management International (SMI), it is our mission to focus on the lifelong opportunities available to the athletes which we represent. Our objective is to service the athletic and non-athletic needs of our clients, while providing financial and well-being options that extend beyond one’s professional athletic career. Our core values center upon family involvement, lifelong learning, health and wellness, as well as spiritual awareness. Our vision is that our clients will continue to grow and develop with us, thus earning the chance to enhance themselves professionally while instituting a lifelong relationship with SMI.
#2. It looks like Jerry is proposing that his firm develop Porter’s concept of the “niche market” competitive scope. However, his niche market is already developed within the company – that being SMI’s existing client base. His key word is focus; whereas his vision is in developing a company puts more focus on its most profitable athletes, rather than spending a great deal of time and energy chasing average athletes who don’t produce a lot of income for the company, only for the purpose of expanding their base of clients.
#3. The core job dimension of Hackman and Oldham’s five that Jerry is missing at SMI appears to be “task identity.” Jerry speaks in his mission statement of having 72 clients, of which he (barely speaks) to 60. His point is that a lot of time is spent doing a partial job for most of the people he represents. According to the authors, “task identity” requires completion of a whole and identifiable piece of work.” Because he is not allowed to focus on his 12 best clients, Jerry feels as if he is unable to fully service them.
