According to the author, innovation has always been marketable. Its market value is always appreciating. Through this article, the author is primarily encouraging the audience to venture into innovation and reap benefits that are beyond their imagination. He goes ahead to give examples of companies that have surpassed other companies through innovation. He also advocates for employers to encourage the employees to think of new ideas. This way the employer is able to get full compensation of what he/she is paying the employees. Through the nine keys of innovation management, the author describes a systematic process of how to ensure innovativeness in the company.
The primary audience of the author is the employers and their employees. It is well illustrated by the fact that the author always gives examples in an organizations setting. In the second key of innovation he gives an example of how the employees just share their ideas over the emails and in tearooms and nothing is done to ensure that the ideas are applied. The main reason he is passing this message to the superiors of the business world is to ensure that they encourage innovation within the business ranks and ensure progress in the business. The employees are shown how to go about being in an innovative mode. By being innovative, they are going to be irreplaceable assets of the company. This increases their value in the organization.
The author gives numerous evidences to support the article. In the third key to innovation, he gives an example of a research carried out by Professor Ron Burt of Chicago University. According to the study, he reveals that employees’ ideas have a very powerful effect on business progression. This is because the employees understand the company better than anybody else does. Thus, they are able to identify what needs upgrading and what needs to be dumping. He also uses example of Collins and Hamel who are leading management thinkers. The management gurus argue that the market changes are very rampant in today’s world but according to studies carried out little is being done to formulate coping mechanisms.
In conclusion, for the ideas to be successful one needs to have more than one idea and have the backing of the senior executives in the organization. Having a variety of well-researched ideas helps one to prioritize and after the completion of one project offer more ground for other ideas. To the organizations, they need to promote a culture of patience. This is because for ideas to be successful they require time, which usually takes more than five years. Very few organizations can weight for this long for an idea to be successful thus limiting innovation. The organizations should embrace the portfolio approach that has room for both long term and short-term organizations. In the end, the organization is always winning.
