Introduction
Representation is something that is past but remembered or perceived as something that is absent but signified. On the other hand, power refers to the capability of having control over someone or something. It is through representation that human beings give power to others. Human beings often observe certain representations as natural; since these representations have been cemented overtime to seem natural to us. Power production is through representations. Those groups who create meaning employ the power over others. A case study to help understand the power and representations is Ringrose and Walkerdine's article on 'Regulating the Abject'. The article highlights how Makeover TV can empower its audience, and represent them as natural and the right way of living. Therefore, Makeover TV’s grasp concepts like language to discourse, orientalism and knowledge in order to maintain power over their audience.
In this article, investigation follows power representation on how neon-liberal talks are beneficial of ethos of self-ruling independence to feminism media. Feminism in media has become a challenge in power and representation where in region the feminine touch is exceedingly great. This is where people are to wind up executors of their own prosperity or disappointment in contemporary states "recently advancement" and globalization. Understanding of these two qualities, Power and representation mental talks prop up this neo-liberal subject, making the conditions for polishing a "reflexive selfhood" through the disguise of the right sorts of master information to manage a perpetually versatile and reinventing self. Talk of class and sexual orientation biases purged out of these contemporarily individualized ideas of selfhood where the essential element turns into one of devouring the self into being (Bauman 2001). Specifically, we inspect how the female involves an opposing part in this flow of polishing reflexivity toward oneself and conversion through utilization.
Through an understanding of the concept of power and representation of such, it could be tracked that continuous methodologies of cracking and fracture are a key errand for neo-liberal and globalized economies. Modes of regulation are moving from practices of policing and outer regulation to advances of regulation toward oneself in which subjects come to comprehend themselves as answerable for their regulation. Therefore, here representation comes in a way that unique operators in the administration extend in the state sociality group. This in itself results in constant degenerating of obligation onto the distinctive agenda as a commander of their own "decision life stories" as neo-liberal; meritocratic rationales take more terrific hold(Arris, 2004).
Power and representation in the feminist media also depicts an exemplary way in their literary work, Ringrose and Walkerdine. This is evident in several aspects feminism, for instance the positioning of the girl/woman as the site of conversion toward oneself and procurement of to be looked-at-ness if itself or home is, subsequently, barely new. Nonetheless, the monstrous burgeoning of media pointed at abusing this age-old inquiry of change.The mass interest it holds, and strategies for serious psychical and mental examination calling upon the subject to authorize self-administrative techniques to achieve an ever-versatile perspective appear to speak to a rambling expansion that shows a desultory movement.
Moreover, media feminism shows power and representation weakness at several points where the centrality of creations of neo-liberal gentility as the common sign, the disappointments of working population ladies to inexact these beliefs and the burgeoning of mental talks to address and manage these disappointments turn into most striking. It is in the projects intended to make over the working population family, mother, the female form, and mind. The TV make-over is undoubtedly a "procedure of converting private subjects into attractive articles, fundamentally of female change" (Deery, 2004), but this conversion is significantly classed. A focal subject in all these projects is the marshaling of master learning to impart individual aptitudes and ethical obligation to break the "cycle of hardship" in normally working population families.
Feministic issues also affect the media power and representation either positively or negatively as per the article. It is given that concentrates on adult ladies who have mishandled or exhausted their figures and evidently deserted longing for average womanliness. A group of specialists in a reach of fields provides for them minor surgeries, fitness administrations, new hair-dos, make-up, wardrobes, and regard toward oneself drilling. In the US, ABC's Extreme Makeover goes further with sensational face/body redesigns taking a toll numerous many dollars the ladies could not in any way, shape or form bear. The micro observation of the constitution is consummated in these model make-over shows, where what is objected and is "not to be" is set in pictorial complexity to both the craved effect and what is attained in surgery and other medications. There is an alternate show where privileged "women" Trinny and Susannah convert hapless, out of date dressers into somebody who sees how to complement their constitution shape with female planner styles. The severe analyzation of the subject-in-requirement of-progress is likewise fetishized in the show, with Trinny and Susannah slapping and jabbing their own particular and other ladies' "tits" and "asses". In a through and through now typical post-feminist talk, where it is positioned as diverting for ladies to externalize the female form. This is so completely that it might be seen as a dream towards one's own particular transcendence and transcendence of the reconnaissance and force elements of what (Williams, 2007) calls the hetero grid.
These of most examples got from the article of the two authors give an understanding of power and representation in a bid to give feminism a critical look in the media industry. The article excerpts herein discussed are a true evidence of the author’s choice in my case study regulating the abject in feminist media. This therefore accomplishes the main role and goal of this article, which is basic in explaining the aspect of power and representation in feminism media. It is thus imperative to consider that the main consideration here does not either rely on mastery of the subject under which the article is, but an aspect of more feminism than power.
Conclusion
Through the article, it is evident through feminism that there is an interchange of power and representation, which makes a big reason of power representation of religion through the slave trade. In this case, therefore, the writer of the article is a great resource to the communication discipline, though he does this through literature work. Therefore, at the end there is a good explanation of power and representation of a memoir analysis, just like puts it in a similar manner in his work where he explains the power of people. Religion and slavery are thus two social or societal aspects that do aid in understanding the underlying communication aspect here.
Reference
Arris, A(2004).I Know Why the Caged Bird Sings. Los Angeles.
Assay, R.(2011). Power Representation: The American Dream Theme. Retrieved on 6Th March 2014 from www.notesolution.com
Deery,G (.2004). Representation: Cultural Representations and Signifying Practices. London.
Ghonim, W. (2012). Ghonim, W. (2012). The Power of People: A memoir. Houghton Mifflin Harcourt. Hammington.
Williams, B. (2007). Religion in Autography: Representation. New York.
