In the article ‘Galaxy S4 launch reveals Samsung’s new market position’ by Charles Golvin in the Forbes posted in the 15th of March at 2013 at 11: 48 am, Samsung is seen to be launching its new product a smartphone into the market for customers to buy the product. The product specifications are stated in the detail during the launching and reflected in the article as well. This gives the product an advantage over other products as the product is launched in an event that is worldwide and advertised everywhere through the media with free advertising.
Samsung also reveals the state of its affairs in competition with IPhone another smartphone producer as well, these include: its significant investment in software designing, inventing and improvement; Samsung financials including its increased in leverage as compared to the few last years; and its expansion in the production and inventions of android smartphones as well. These all portray the advancements of Samsung competitively and also the resulting in the clear gap they have built against their arch rivals iPhones. Samsung are demonstrating their market power as well as they are the most bought phones in the market leading in the innovation and design of android smartphones. This topic is interesting as it shows the extent to which Samsung have gone with the winning of the market as compared to their close rival IPhone. Samsung describes itself as the best in smartphone manufacturing as they have increased in all areas of their services as compared to other dealers.
The Samsung galaxy S4 is a stereo type smart phone with qualities beyond human thinking. Considering its small size and weight, it is an artifact of careful and intelligent design which has resulted to such an awesome phone in the market. Samsung have every right to talk about their achievements with the release of this device as it is truly a remarkable device worth all the praises and exposure.
Various companies and firms consider launching a new product through the use of an event as a means of advertising the product in its primary stages so as to make it enter the market destabilizing the market leading to faster realization of sales. This has brought product marketing to a new level as products are observed to enter the market and change the whole market structure, this happens mostly to technological goods.
Samsung became the leading mobile phone and smart devices distributors in the world after the introduction of the Android operating system. This gave it a chance to face IPhone and Nokia which were the leading producers. With heavy investment in the innovative and design department, Samsung slowly rose the ladder till its fruits paid up making it the leading organization in the industry.
Samsung possess a strong and aggressive market strategy, with billboards everywhere and advertisements in every multimedia they can come through, Samsung has been in a position to reach its clients all over the world increasing and spreading its access to enable it to sales to more. The wide range of phones it has , makes sure that every client is in a position to have access to a smart phone no matter the price. This increase its popularity hence its customer retention rate. Sponsoring various events such as tournaments and charitable galas is another way that helped Samsung penetrate the market through advertising.
Works Cited
"Galaxy S4 Launch Reveals Samsung's New Market Position." Forbes. N.p., n.d. Web. 29 Oct. 2013.
