The need to advertise. Advertisement is a very important way of marketing an organization. Therefore there is need for sufficient commercial time in order to enable organizations to appropriately promote their products.
Good attainable vision of being a leading company in linking other companies with the airline industry in order to promote their products at a favorable cost.
A team of highly qualified marketing personnel to do the marketing, advertisement and promotion of the company
Events where there is one Airline Company and a major company to experiment on the idea. Carrying out the experiment on the idea makes it practical and it will attract huge clients.
Timeliness of the idea when major companies are desperate for appropriate advertisements.
WEAKNESSES
Events where there is no airline company and a major company to experiment on makes the whole idea look practically impossible and thus an onset collapse of company.
Need for a powerful value proposition that appeal to the companies. Lack of this will ground the whole idea.
Failure by the airline company, the major company and the idea founder to figure out the financial and prestigious benefits that is accompanying this opportunity.
Lack of highly qualified personnel to do marketing for the company.
Possibility of airline companies being a mono-service provider and basically dealing with passenger service provision only.
OPORTUNITIES
Availability of planes which can be potentially utilized for commercial advertisements
Missing services in the airline industry such as commercial time before playing a movie and during the movie breaks. The airline companies can utilize this times for commercial advertisement with a financial benefit.
Availability of big companies who understand the importance of a good advertisement and are ready to take the advantage of the idea and advertise their products.
The in-appropriacy of television advertisement as many of its advertisements is aired during the day when many people are not watching. This calls for the new advertisement idea.
Competitions in the television advertisement time makes the companies get minimal time to advertise and promote their products and thus there is need for the new idea.
Enjoying watching commercials gives an insight of which major companies are in need of advertisement.
Certainty and assurance to the companies that their commercials and advertisements will be seen by all the flight attendants during the entire flight.
The drastic decrease in the number of people using their televisions renders the television advertisement less appropriate and calls for better advertisement means.
The strong desire to travel and meet people gives the company an opportunity in the sense that it is through meetings that markets are established.
Very high prices charged and little time given for commercial advertisements
THREATS
Many people have subscribed to television advertisement and therefore they can fail to see the need for making another advertisement in the airline.
Airline Company and the major company may choose to have the deal without a mediating company in order to avoid paying commission.
Emergence of other companies pirating on the same idea and offering the same services and hence setting competition to the company.
Competition from established television companies and other companies offering advertisement services to major companies.
