Introduction
The Big Bear Lake Water District was discovered 2000 years ago by an American explorer Benjamin Wilson. He later gathered a group of 44 engineers to redesign the park and create a more serene environment where the people around the lake city community could have a family day. The government of California later took over the management of the big lake water district after America attained independence. Today, Big Bear Municipal Water District (BBMWD) manages the lake operation by offering recreational services to the visitor from around the world.
Mission and vision
MWD is mission is to meet high standards of offering recreation facilities to all visitors who visit the center. Adding to this, we aim to satisfy all our clients. The organization's vision has become a world class center where all types of recreation are offered at an affordable fee (Tompkins 2005). In order to attain its mission the board of the BBMWD stabilizes the level of the Big Bear Lake for purposes of recreation and sustenance of wildlife. The board does this by implementing a comprehensive water management plan including controlled lake releases which affects the finances of the district. When the water level is constant the lake becomes reliant for recreational opportunities, people settling in the area deal with more stabilized property values, aesthetic value of the place increases, the quality of the water in the lake improves and the lake is able to support healthier aquatic life.
Values and goals
MWD’s values are working smart and looking forward to achieving excellent performance for the company and its clients. This is by providing affordable recreational services to the visitor from all over the world. The MWD board places emphasis on the maintaining excellent facilities for people seeking adventures for fishing, boat services, and park enthusiasts among others. Customer relations, teamwork between the various stakeholders of the Big Bear Lake’s facilities are all core values of the MWD.
Goals and Goal analysis
The MWD goal is to offer reach 50 million visitors every year. In order to achieve this goal the MWD continues to expand its range of services that it offers to people of different ages and backgrounds. It offers boating activities for adults (sailing, personal watercraft, water skiing, canoeing, sail boarding, float tubes among others). It also offers fishing activities, a park and marinas or fancy docks for small yachts. In order to attract people from different socio-economic backgrounds and achieve its goal of offering services to a many people, the MWD provides two launch ramps where users can enjoy free launching services. The MWD also targets to conserve the environment of the Big Bear Lake and in this regard, the MWD introduced the Adopt-A-Shore program in which volunteers adopt sections of the shorelines to clean throughput a season. Other volunteers offer trashcans that can be used in cleaning the lake’s shorelines (BBLMWD, 2013). Besides keeping the shorelines clean, this program also advertises the services of the lake to the larger Californian community. Objectives
Our objectives are to offer affordable services to all American and people of the world. Adding to this, we aim to work hand in hand with the millennium development goal by taking care of the environment. This objective is sees the MWD carry out controls on the water levels of the lake, fishing activities, public boat usage on the lake, lake events and even the usage of the MWD Park. These controls are done to support the overall objective of the Big Bear Lake offering sustainable and affordable services to all the American people and the people from all parts of the world.Outcomes
We have seen an increased number of people who visit Lake City from America and outside America. This number is expected to raise this after three quarters of this being achieved in the first half of this year. The Adopt-A-Shoreline program has seen increased numbers of people become loyal clients to the lake and this is a huge boost to the attainment of sustainable and conducive environment around the lake.
The organizational effectiveness is evaluated by the level of innovation and creativity it has implemented in the lake’s activities. Creativity and innovations play a crucial role in the decision making process and the general management strategy. The board of directors with the cooperation of the public has come up with a variety of activities that generate income which fund the operation and expansion of the agency (Keller, 2008)). The concerned department within the team of management has innovated tournaments. It brings the public together and shares their opinions on relevant areas in the Big Bear Lake that need to be handled. It has also come up with a program that offers boating classes to the public at a relatively small fee. This has seen the organization rise to the top especially in terms of development and implementation of set strategies. The agency has an initiative of offering free fishing days to the public this therefore enhance their relationship with the people. For instance, good relationship between the management and the public enables the organization to obtain relevant information from the public and react promptly. On the other hand, the organization has innovated a way to raise the necessary fund that are required to fund the entire operations. It thus means that it establishes fishing for a fee of $50K. Innovation and creativity are evident in the manner the organization maintains a certain lake water level by precipitation process. Construction of a dam that provides the public with clean water for both consumption and irrigation shows a high level of innovation (Massey & Wilson, 2006).
Environmental Analysis
Some of the environmental factors influencing the sustainability of the lake are erosion of the shores of the lake which affects nearly all the activities of the lake. Erosion of the lake’s shores negatively affects boating activities, reduces aquatic life on the shores of the lake and destroys the shoreline of the lake thereby affecting its authenticity. This has the effect of reducing revenues due to reduced boating activities.
Siltation of the lake also affects the usage of the lake by affecting mobility of boats, affecting fish and plans in the lake thereby affecting fishing activities among other negative effects. The other environmental factor is pollution. When harmful chemical substances are dumped into the lake they may kill the fish and aquatic plants thereby limiting the usefulness of the lake to the many people who may want to sample aquatic life by fishing for fun, food or research.
Stakeholder analysis
Stakeholders to the Big Bear Lake are the local government of San Bernardino County which is concerned over the provision of water to it population in cheap and reliable manner. The county government would want the water levels of the lake to maintained in such a way that the lake is able to constantly supply water to residences and industries in the region all year round. The Big Bear Municipal Water District which is a district of the State of California is also heavily reliant on water from the Big Bear Lake. Its concern is also the availability of water to the region for a long time into the future and its ability to offer increased water to rising industries and residential estates. Business people who have set up hotels near the lake are also dependent on the survival of the lake and their main concern is the continued ability of the lake to draw people from all parts of the world to sample water sports and other tourism-related aspects.
References
Massey, P., & Wilson, J. W. (2006). Backcountry adventures: Southern California : the ultimate guide to the backcountry for anyone with a sport utility vehicle. Castle Rock, CO: Swagman Pub.
Keller, R. L. (2008). Big Bear. Charleston, SC: Arcadia.
The Big Bear Lake Municipal Water District (BBLMWD) Retrieved 7 September 2013 from http://www.bbmwd.com/Lake_Activities.html
