Euro Disneyland Book Review Example

Disneyland has a very strong brand, but in different regions of the world it faced the culture related problems and opening a typical Disneyland theme park did not guarantee the immediate success. Based on its experience received in Japan and France, the company should learn to be able to cope with the cultural diversity in the future.
First of all, Disneyland should rely more on the local top managers that know the internal business environment better. For instance, Disneyland had a lot of problems in France and only after the company hired the French man Philippe Bourguignon, the Euro Disneyland improved its weak economic performance. The French top manager knew specifics of France and Europe and could communicate very effectively with the local authorities, banks, construction companies, and employees.
. Secondly, Disneyland should be open-minded and introduce more local peculiarities in the foreign theme parks. Disneyland theme parks in Japan and France could not look totally American, because there are many differences in the eating habits, lifestyles, communication, etc. So Disneyland should pay much more attention to the ways how the foreign theme parks may be adjusted to the preferences of the local audiences. Especially in France, Disneyland faced many problems with the cultural diversity.
Thirdly, there are a lot of differences in the approaches to doing business in different countries and Disneyland should keep that in mind in order to avoid the unbudgeted expenses. The business practices also should be adjusted when the company starts to operate in another country. Adjustments in interpersonal communication, punctuality, change tolerance, and decision making are some of the factors that could lead to the effective work. In the situation with the French theme park, the employees did not like being directly told how to work. Moreover, the American top managers failed to communicate effectively with the French partners, because they did not know well the specifics of interpersonal communication in France.
In conclusion, Disneyland did not realize that cultural diversity would have such a great impact on its activity overseas. In order to avoid similar problems in the future, the foreign subsidiaries should be given more freedom and managed by the people with extensive knowledge of the local culture. As the result, company will have a better image and the business processes will be efficient and effective.