Stout Sign Company is a company that has been making metal signs since 1886. This was indicated in the home page of their website and was placed within the company logo. According to its website, they are located in St. Louis, Missouri. The Home page has five buttons including the Home button. The first one, labeled P.O.P., brings the user to four other buttons, Our Customers, Our Offering, Our Capability, and Our Services. The Our Customers button shows the logos of the companies that they have been working with. The logos were images of the metal signs that they made for them and this was a brilliant idea as right away, one will be able to see who they have been working with. The Our Offering button shows the differen kinds of materials that they are using, the lighting that they install, the permanent signs they are making, the permanent and temporary installations that they are offering, and their specialty which are metal mirrors, thermometers, key holders, and branded light sconces. The Retail button, or the third button found in the Home page, also show thesame four buttons found in the P.O.P. page. However, in the Our Customers button, they show pictures of the retail stores that they have worked with, showing their facades where the signs can be found, as well as the interior which also have signs. The Our Offering button shows the services they offer to retail stores, which includes exterior signs and awnings, interior signs, fascia system, petroleum accessories, and the temporary and semi-permanent signs they are making. The Our Capability button shows the specific services they are offering, and these are printing and coating embossing and punching, fabrication, channel letter fabrication, and vacuum forming. In the Our Services button boasts what the company can also offer apart from the usual ones and this includes creative design, inventive protyping, CAD drawings and renderings, UL certification, and permit acquisition and installation.
Next to the Retail button in the Home page is the Elements, and upon checking it, it showed the phrase “Pardon Our Dust” which indicates that the page is under construction. The last button is the Contact button where it shows the map of where exactly they can be found in St. Louis, Missouri. It also has the complete street address and the telephone number. One can also opt to send a message as on the right side is a message box where one can key in their questions and concerns.
For a company that has been around since 1886, they were able to keep stride with the changing business practice of using website to introduce their company, products, and services. Anyone who is interested in getting their services will be able to see and learn everything they want to learn before finally making a decision. Although their products and services haven’t changed much in the past 124 years, their website was uodated enough that customers are able to use it with ease. In the world of technology and Internet, this is considered to be crucial as most people are hooked to the Internet and use it more often than they do the telephone. As such, the company is not only able to make itself visible online, but is also able to reach out to their clients and communicate their outstanding services that have stood the test of time.
Work Cited
Stout Sign Co. Web. 10 March 2016. http://www.stoutsign.com/
