With diverse forms of communication available, our society has become an over-communicated marketplace. Advertisement, as one vehicle to disseminate information, comprises the most number of these forms. It is then important that in advertising, a company or brand knows how to get its message across its intended market to stand out and leave a mark in the overcrowded minds (Ries and Trout 5). One ad of Adidas, a shoe giant company, did not fail to capture my interest because of its creative use of colors and choice of words.
The advertisement highlights a young woman colored with dark blue from head to hip, green fingernails, and a right hand holding a pink lipstick. On both sides of the woman, lines of varying sizes and shapes in yellow green, blue green, and pink overlaid the black background. Then, the texts “all originals” and “leave a legacy” were superimposed on the image. On the upper center, the logo of Adidas was strategically placed.
The print ad is one of the few advertisements that can effectively get through the buyers. Personally, I may be enticed to buy the product just by reading the superimposed texts. “All originals” and “leave a legacy” creates a thought that the product is durable and can last for a number of years. The image of a woman also conveys sophistication and being fashionable.
Adidas is one brand known for producing good, effective advertisements. As exampled by Adidas, one way to effective advertising is choosing the most striking words and using the most appropriate colors. In a continuous stream of advertising, it is important that a brand leaves a unique, reverberating message to the minds of the public.
Works Cited
Ries, Al, and Jack Trout. Positioning: The Battle for your Mind. United States: McGraw Hill
Professional, 2000. Print.
