Dishonesty in advertisement
The Internet is the biggest medium for exchanging knowledge and views across
Different Societies. It’s completely depends on us how to use it, whether in a good
Or bad Sense. Companies are using the Internet as a platform for advertisement of
Their products which Includes products like, Automobiles, real estate, banking
Sector, beauty products, electronics Products, etc..Ten years down the line then
Advertising and the media industry have grown from Strength to strengths only
Because of Internet Medium where they are able to market their Products without
Really going to Door to door. Now, in this 21st Century almost all have access to
The Internet where we can find Out Different products, compare them according to
Their Standards. Due to this online platform, Pricing Of products has become
Competitive, which turns good for the customers as it Increases?
Transparency. Advertisement has got both its merits and Demerits. If used well
That Can benefit many people, but can misguide many, if used the other Way
Round.
Nowadays, wherever we go we see advertisements on walls,
Trains, newspaper, Television and last but not the least The Internet.
Advantages of advertisement:
The Internet vast reach allows people to reach more significantly to the
Advertisements as compared to the traditional means at a fraction of
Cost.Advertisement through internet is ideal for businesses with a national or
International target as Internet reach and access is almost all over the globe.Internet
Advertisements also ensure that messages are seen by the most relevant Audiences.
Disadvantages of Advertisements:
One of the biggest disadvantages of online advertisement is like, the marketing
Materials can be easily copied, regardless of the legal notifications.Pictures, Logos
And trademarks can be copied to produce a mock of the company itself.This is not
The case of Televisions, Newpapers or Magazines as the Logos or pictures must be
Replicated rather than copying in electronic forms.Online advertisements also
Have Chance to increase active spamming in order to track the user. Now days the
Kids Have the access to the Internet to complete their homework and assignments.
In this process they are exposed to some websites or pop ups full of beauty aids,
Sanitary Products, Condoms, etc., which are not at all good and acceptable under
Any Circumstance.
Last night while surfing through the Internet, a pop-up came once upon my screen
Which was an advertisement for a beauty company? I got literally surprised after
Seeing that, particular advertisement as that was demanding to reduce someone’s
Age through a Beauty product. They used images of a single lady in simulation
Form that is not real and using it as an advertisement. It is fake and playing with
The Sentiments of the users.Out of curiosity, I thought of clicking that link and
Started reading the Contents. They used a kind of simulation image in order to
Attract viewers to the website. Inside the website I read about a beauty product
Which can reduce wrinkles in minutes, which are a sign of aging? They put some
Facts and figures to convince the general public, or rather fooling them about their
Product. Now in this competitive market, they are willing to go to any extent in
Order to make sure that their products are sold in the market. Now, the main
Question is there anything Available that can reduce ageing or even can remove
Signs of aging that drastically? Simple and straightforward answer that comes
Out is no. After seeing this ad, I did some of my research and came to know that
There are some irreversible changes which cannot be reversed and signs of aging
Is one of them? It’s also a fact that there are some products which can hide those
Signs, but not reversing them entirely. Companies are trying to cheat on people
Through these Advertisements. They are only seeing from a business point of
View not morally. In order to Get results there are people going for these kinds of
Products, but unfortunately the results are not desirable. These are helping people
going
Into a kind of depression and internal pain. It is even heard that products claiming
All these qualities are very dangerous to the skin. It is like playing with the
Sentiments of the customers, taking money from them and not giving the proper
Service in return.
There should be some control and accountability taken in these kinds of
Advertisements. Before Giving on some ads into the Internet, they should check their
Feasibility and truths. If at all there is some kinds of integrity issues with their ads
They should be able to prove their position. They should not publish ads which can
Hurt the sentiments of masses. Administrators like Govt. Bodies or Information
Technology departments should have a hold and control of these
Advertisements. If at all a product is good it does not required to be that much
Advertised or Publicized that much. From a customer point of view we need to
Understand the Fact, to be Sensible enough before buying these kinds of products.
In one sentence Advertisement is like a necessary evil. We need to go forward with
It and Simultaneously need to be sensible and Judgmental while seeing
Advertisements.
Sources and references.
Christopher Ratcliff. Native advertising: 12 fascinating examples of good and bad practice. 8 January 2014. www.econsultancy.com/blog/64082-native-advertising-12-fascinating-examples-of-good-and-bad-practice.
Advantages and Disadvantages of Internet Advertising. 20 November 2008
www. http://ibserve.articlealley.com/advantages-and-disadvantages-of-internet-advertising-690918.html.
David Ingram, The Advantages & Disadvantages of Advertising on the Internet. 6 December 2010. www. http://smallbusiness.chron.com/advantages-disadvantages-advertising-internet-4029.html.
