Part 1.
In 2008, the election process was quite heated, while Obama succeeded to win and overcome the communication strategies of the opponents. The communication strategy of Obama served the reason of the victory in addition to the fact that majority of the youth population welcomed the position of Obama. It should be said that within his strategy Obama did not pursue to present the opponents from the negative side, due to the fact that people believed in the thesis submitted by Obama about the necessity for the change in this country and the world. Given the fact that majority of the political leaders and opponents underlined the affiliation to the particular party and highlighted their experience, Obama dwelled on the change the people needed. In this regard, the positive view of Obama as the president was pursued by the managers of the election campaign of Obama. At the same time, the opponents of Obama as McCain was focusing on the description of the activities of his rivals. In particular, his messages were featured with the negative notions as he stated that Obama and any other opponents would not be able to realize the presented promises. Moreover, Obama stated on the importance of the usage of the technologies during the election campaign while the other people disregarded this opportunity. From this point of view, the focus on the needs of the people in Obama’s campaign played the important role in the formation of the positive view of the future President of the United States of America.
Part 2.
The election process of the President of the United States of America is quite complex process. The candidates should be promoted on the regional levels in order to meet the expectations of the citizens. Besides, there are different levels based on which different candidates may compete with each other regardless of the fact that some candidates may be the members of one party. The diversity in the views among the candidates of one political party is caused by the fact that the majority of the candidates are focused on the personal messages submitted for the consideration to the population rather then address the values favored by particular political party. From this point of view, sometimes the citizens may face numerous impediments in the selection of the right candidates due to the mix of the messages stated in the campaigns as they may be in contradiction with the policy followed by the party of the candidate. Finally, at the first stage of the election process, within one district the several candidates may be selected while it is highly important for them to reach certain percentage of the votes so that to process to the another level. However, the example of the successful election campaign of Barack Obama in 2008 presents the evidence that the candidate should choose correctly the audience that should be targeted by the particular candidates, while the values of the party are not important. The candidate should pay attention to the needs and interests of the society which are favored by the different classes and social groups (Sutton).
Works Cited
Sutton, Steve. (2010). Using Issues to Frame the Campaign Message Speech. Campaign Management Institute, American University, Washington, D.C., December 10, 2010.
