In the chapter, ‘will the revolution be cybercast?’ Reed outlines the way the protests by the world trade organization workers originated from through the integration of technology. The internet contributed significantly in connecting other parts of the world to the main protests. Not only was the internet significant in mobilizing protesters and educating them on nonviolent protests, it contributed in making Seattle known to the world. Activists acknowledged and promoted the use of internet messaging to transmit messages and updates concerning the protests to their friends. Submission of blueprints and strategic plans occurred flawlessly via email messages transmitted through the internet.
The magnitude of the battle of Seattle dawned as a reality and strong force due to the intervention of the internet. Without internet availability, the media’s depiction of the protests augmented the facts on the ground. He media portrayed the demonstrations as gruesome and farfetched. The internet brought the protests to the people in a phenomenal manner. The extent of reach surprised many as the battle gained publicity and recognition. Multiple demonstrations occurred during the week simultaneously in various parts of the world. This is evident because individuals interested in the proceedings of the demonstrations were aware of the WTO meeting. The demonstration in Seattle was unique because it brought together individuals from different occupations and lifestyles. Provided the internet remains free and available to citizens, protestors from all over the world will have a platform to air their views and plan for future actions.
Farmers also participated in the protests. Their main complaints revolved around further penetration of agribusiness in the developing world. Small-scale farmers suffered the most because they use their small proceedings for subsistence while the remainder goes into business. They demonstrations, based on public interest objected the introduction of genetically modified organisms maintaining that they harmed the health of individuals. A good example is the outburst of French cheese maker on the unhealthy practices used by McDonalds I their food. The farmers integrated marches and action factions in making their pleas known to the public. An integral composite of their demonstrations was educating the public on the vices in genetically engineered products.
The Battle of Seattle accorded affected individuals to champion their grievances against corporate globalization. Corporate globalization gave rise to inequalities that eventually pioneered the protests, which sought to object to the deteriorating social status, wealth imbalances, economic resources and the fundamental rights and freedoms of individuals. The Battle of Seattle is important as it is the focal point of convergence of anti-globalization movements. Although the shift seemed dramatic, the demonstrations mark a turning point of improved awareness and confidence.
In my view, if protests and demonstrations are peaceful, they present a platform for unsettled individuals to channel their grievances in a subtle yet commanding way. The WTO protests created an exhilarating atmosphere due to the determination and belief the protestors endowed. The sheer determination and demand for change is a perfect example of the power vested in individuals and mass action. Furthermore, the WTO protests empowered individuals to fight for their rights in a peaceful way. Although nobody suffered incarceration in the protests, the government should incorporate measures to curb against any future instances of inequality and loops in corporate governance. The internet empowers individuals to avoid fully relying on the media for broadcasting their problems and grievances.