Example Of Article Review On Paraphrase

Marketing is a process that has to begin when an idea of a product comes up which is a result of customer need satisfaction. As opposed to the common myth of misconception that marketing can only be limited to a company’s marketing department this is untrue and it is not only based on promotion and the likes. Marketing as per the article by Gresham is a process that involves several parties since from product idea stage to its final stage there are several stages that it has to pass through and several departments for approval. There must be a company’s mission and strategic direction so that all adherence and input is geared to it.
It is essential to clear out all conflicts of interest as regards to marketing process this is due to the fact that the organization as a whole is responsible for the company’s marketing function. A product can only be as successful as how much it is conceptualized by the minds behind it. A good idea of the market will assist in making of a successful product and will enable easy profit and sales projection. Market research at this point is needed when it comes to product definition: this include appearance, it brand name also the methods to be used when employing distribution, promotion and other chain factors
Ambiguities and tough decisions are encountered when marketing a new product and since this is an important process that has it be undergone competition and a good market share can be achieved if this process is done perfectly.
In all consideration of the above abstract there is much to be done in order for marketing to be fully realized and potentialised in any firm. This is just a summary of a series in a process that organizations and businesses can follow to achieve a set goal in their respective strategies.