Rushkoff uses a lot of military language in this essay. What is some of this language? Identify some of the key words and phrases?
It is evident that in the essay “A brand by Any Other Name” the Rushkoff has used a lot of military words. For instance, in his earlier paragraphs, he has utilized the words “Defense Mechanism” where he is addressing the general audience regarding, how the companies are spending million for the development of strategies to identify the children’s predilections. Moreover, in the next paragraph has utilized the words such as “Battle” and “Radar” while describing the impact of different languages. He has also used words like “Weapon” and “Arsenal” while describing the impact of games and technology on children.
The Rushkoff hs utilized this language to add more power to his words and to show that he is telling the hidden truth to the general people. He has employed these military words in his essay for a lot more impact, so that people may believe that the writer is expressing his views after thorough research and investigations. Not only, this, but the Rushkoff has used these words to tell people more about the marketers and corporate that how they are producing products after analyzing the trends of the people to have more profits. The language used in this article is absolutely understandable for the general public and for the ones who have some background from IT industry. This article will surely appeal to the ones who don’t have any information regarding the marketing concept and trends; as the language used is powerful and can easily convey the message to the general public.
How does Rushkoff present himself as a trustworthy reporter in this essay?
The Rushkoff presented himself as a credible and trustworthy reporter as he is outlining each and every detail with real-life examples and the information provided is not vague and is based on the real facts and figures. For instance, the Rushkoff mentioned about the impact of World Wide Web, and technology in much detail. The issues that he raised within the article are absolutely correct and are not new to anyone. Similarly, he has also mentioned the impact of video games on kinds and TV characters such as Pokemon. Similarly, he also outlined that how marketers and giant companies are introducing one brand and then slowly injecting it into the lives of people for their profits, and this thing should be stopped. These things justify that the writer is more concerned with the negative outcomes of the changing technology and trends. From this approach, it seems that the writer is a trustworthy reporter and presenting his views after conducting extensive research.
Claim:
I discover Rushkoff's placement very courageous as well as very debatable. His content is really critical and liberating. He has permitted me to mirror upon the rebellion and reluctance. I'm confident to comprehend the large image as I feel totally free from bias on this issue being both a technologist and humanist. As he mentioned in his article that "Likewise, as the computer interface is made more opaque and complex (Rushkoff's" (Rushkoff's) In these lines, he mentioned that the original intent of computer was to provide the information and after the introduction of the World Wide Web, people were encouraged to see the web content, but children are misusing the Internet as they are misusing the credit card information of their parents' on online websites.
I personally believe that digital technology mindfully used could be a great booster for the human knowledge and a power tool to create a much better world, but concurrently, we can't overlook as that it is generally utilized to perpetuate the existing consumerist handling and to have a control on the people as they buy it without any question. For this reason, it is important to see the Rushkoff's message not much within the framework of genuine technology and programming, but we should see this article within the context of philosophy, psychology and ethics.
