Blue Cross
History
Blue cross is recognized as a specialist provider of both travel insurance and medical insurance. The insurance company is well known for tailoring its products and services for those customers who are only looking for the best of travel protection and healthcare. Originally the company was named State Bonding Corporation and was founded in 1949. Due to the high growing market of health insurance in Philippines, a medical insurance division was created by the company in 1977. The Company then changed the name from State Bonding Corporation to Blue Cross in 1966. Blue Cross then concentrated more on personal accidents, medical and travel insurance and ceased dealing with general insurance. The major company is based in Philippines but it has branches in Indonesia, Vietnam, Thailand and other regions of Hong Kong. The insurance has been known as one of the insurance wider groups which operate in Asia particularly focusing more on the ASEAN region.
Customers
Blue Cross is one of the major health Insurances offering quality healthcare at very reasonable prices. The insurance has created a good public image due to its provision of affordable healthcare services at very affordable rates to millions of families. The company currently operates in more than one hundred and seventy countries globally and its success is based in its experience of more than eighty years. Blue Cross carries constant research which has enhanced the recognition of their customers’ needs of which one of them is to access healthcare which they can afford. The company has coverage in fifty states and has created a good reputation which influences most of the companies to take covers with them whether travel or medical covers compared to other insurances. Blue Cross has a great consideration for all their clients and this has also contributed towards the company’s success.
Features that Keep the Company Running
Blue Cross is clearly known for cherishing their clients in a way that led to the start of Blue Worldwide Expat Program. This program has enabled the customers to maintain the health cover even when in other foreign countries, a trait that has given the company a competitive advantage over other insurance organizations. There are various features that keep the company and its programs running. Some of these features include medical evacuation, flexible designs in medical, translation of language, medical assistance for 24 hours and conversion of currency. The company has access to more than ten thousand hospitals and physicians and this is another feature that keeps it running.
Blue Cross Success
Blue cross has a team that is fully dedicated to offer services and go ahead to navigate the system of international health so as to offer their clients the healthcare they require whenever and wherever. There products and services are said to be very effective and efficient and thus the large number of people covered by the company. This shows that the company’s customers are impressed and satisfied by their services. Blue Cross Health Insurance also plays a very effective and essential role in the US economy. The company has provided employment for more than one thousand people and has been declared among the top twenty largest employer organizations in the US.
Products
Blue Cross offers perfect packages for health insurance to all whether an employee, employer, retired, self-employed or other. Changes occur regularly in the plans of healthcare and this requires individuals to have affordable and reliable healthcare protection which Blue Cross provides with ease. Some of the healthcare covers the company provides include Indemnity and Travel Coverage, Health Maintenance Organization(HMO), Preferred Provider Organization (PPO), Health Savings Account (HAS) and Health Reimbursement Arrangement (HRA). In addition, the company offers the program of Blue Card which gives permit to the members to get medical attention while in the area of service of other Blue Company. The company has various visions and offers that they give their clients to select from. Some of these offers include access to one of the biggest providers of networks which are given by the National Vision Administrators and give clients a selection of plan designs to choose from.
In conclusion, Blue Cross is among the companies providing effective and efficient healthcare insurances globally. The company has turned out very successful due to its declaration of consideration towards the customers and going to a further level of carrying out research so as to understand their needs. The company offers various services and health products and benefits towards their customers including Health Reimbursement Arrangement, Health Savings Account and others. These are benefits that help improve the healthcare of individuals who are self employed, employers and others. The company not only operates in Philippines but different parts of the world most especially Asia.
References
Capital BlueCross. (2012, n.d.). BlueCross Vision – Focusing on Your Employees . Retrieved April 18, 2012, from Capital Blue Cross: https://www.capbluecross.com/Products/ForGroups/VisionBenefits/
