Business Strategy, Leadership, and Management
The company (Everyone Walks) intends to create products that are durable and affordable in a manner that the products will be in a position to meet the needs of the consumers in the most efficient way possible. According to the organization's management, the management feels successful when the customers are satisfied with the products (Kovalenko, 2016). The ultimate goal of the business is to make their products be appreciated in the market due to the impressive quality of the electronic wheelchairs, and their brand name to be recommended to others in the market.
Company Objectives
The business wishes to experience consumer satisfaction to an extent that they have repeat business with their loyal customers. The organization wants to be the leading in the market as far as efficient understanding of their esteemed customers is concerned (Frank & De Souza, 2013). The company seeks to share product benefit with their consumers in that while their customers enjoy the durability and affordability of the products, the company enjoys returns from the business for sustainability purposes.
Specific objectives
Offer quality products to customers at affordable costs
Give consumers a chance to enjoy life with an ability to adapt to different lifestyles and environment
Impact positively on lives of many so as to experience an excellent reputation in the market
How the decision-making process proceeds
Since the organization employs strategic management, the executive director has the mandate of making decisions on the vision of the company indicating the future position of the business. However, the long-term goals of the company will be made by the advisory board, which is made of all departmental heads and the organizational manager. The other corporate heads of the respective departments will make other short-term decisions on behalf of the organizational management. Therefore, top-down management is embraced which has proofed useful for most business organizations.
Explanation of Success according to Everyone Walks
The company management defines success as making the less vulnerable individuals in the society to be happy. Everyone Walks as a company seeks to meet the needs of the physically challenged persons in the community. Besides, the company designs add-on accessories for wheelchairs, a feature that makes individuals who are bound to using wheelchairs for the rest of their lives to be more independent and adapt to any situation whatsoever. More importantly, developing independence makes such individuals have a high self-esteem (Uggla, 2015). Hence, it is worth recognizing that the company's success lies on satisfying the consumer who will be achieved through engaging in production and supply of quality wheelchairs and at an affordable cost.
Management and Ownership
As mentioned earlier, the business is owned by a single individual who is Don White, and since it is starting a business, he will sum up as the executive director of the company.
Personnel for managerial functions, needed skills of managers, and the organization of the company
Executive manager
The Executive manager will be a full-time employee and will have the mandate to oversee all operations carried out at Everyone Walks. Don White is recommended to hold the above position as he has previously held an equivalent position though at the banking industry. Besides, white's strategic management skills have proofed successful in his previous workplaces. However, the position holds many responsibilities hence requires a high level of qualification such as experience in financial management, and information management.
Production Manager
The above position will also be a full-time job as it holds a lot of responsibilities that will significantly have an influence on the success of the business. The manager will oversee the different operations in the organization that is carried out in the day-to-day activities. Moreover, the manager will have the responsibility of ensuring that the short and long-term goals of the organizations are met. According to Solomon et al., (2016), the manager sets a target for the different departments in the organization to ensure that the overall purpose of the business is reached.
Sales Manager
Since Everyone Walks is a new company and will not have most sales during its first year of operation, the above position will have one person but with time, more personnel will be added to boost sales. Due to the significant role of the individual in the above position, the sales managers ought to be a full-time employee. Moreover, the individual has a significance influence on the success of the business, as he is responsible for conducting market research. The individual in the above position has the mandate to plan efficient pricing, develop effective marketing pricing, among other significant issues.
Another important organization for the business includes the position of the design manager who will help the organization in inventing new products. Other staffs in the organization management include the subordinate personnel who will assist in accomplishing other tasks in the business. It is important to note that the people in the above positions will form the advisory committee who will inform the management on how to engage in the smooth running of the business to realize the set mission of the firm (Mei-Hsiang & Tarng-Yao, 2016). Moreover, they have the responsibility of ensuring that effective communication is achieved in the firm.
Human Resource Policy Regulation for Everyone Walks
Respecting employee and human rights
Since Everyone Walks is a responsible company and is committed to respecting ethical concerns, the organization should uphold to the human rights concerns. The company should, therefore, adhere to the various missions, values among other significant virtues that are in line with achieving organizational goals and meeting community interest.
Employee Feedback
Everyone Walks upholds the different views of all staff by responding to the feedback offered by the employees as well as customers. Adhering to regular feedback helps the organization to respond to change and engage in continuous innovation.
Diversity and Internationality
The company embraces diversity as an important feature that gives the company a competitive advantage in the market. The virtue is essential to the management as it gives the firm a capacity to get adequate, competent employees to help meet the organizational goals.
Recruiting for the future
Everyone Walks as a company seeks to maintain a group of talented individuals for the sustainability of the business. The organizations seek to hire competent people who will help the company experience profitability in the market.
Environmental impact and social/community life
Production of an electric wheelchair is one strategy through which the physically challenged individuals can be made productive to the economy through increased mobility. The situation impacts positively to economic growth hence results in improved living standards among the people. Besides, the business seeks to make the people using the e-wheelchair independent, an aspect that will enhance their ego. Production of e-wheelchair will, therefore, impact well to the community as they will gain easy access to durable and affordable products that will be used throughout the year.
Reference
Frank, A. O., & De Souza, L. H. (2013). Recipients of electric-powered indoor/outdoor wheelchairs provided by a national health service: a cross-sectional study. Archives of physical medicine and rehabilitation, 94(12), 2403-2409.
Kovalenko, O. V. (2016). The methodological approach to the realization of innovative business strategies. Economy of AIC, (1), 99-104.
Mei-Hsiang, W., & Tarng-Yao, Y. (2016). Investigating the success of knowledge management: An empirical study of small-and medium-sized enterprises. Asia Pacific Management Review, 21(2), 79-91.
Solomon, I. G., Costea, C., & Nita, A. M. (2016). Leadership versus Management in Public Organizations. Economics, Management and Financial Markets, 11(1), 143143
Uggla, H. (2015). Aligning Brand Portfolio Strategy with Business Strategy. IUP Journal Of Brand Management, 12(3), 7-17.
