Background
LiveTechnology has a team of credible, experienced, knowledgeable, and seasoned leaders. Wayne Reuvers is the Chief Strategy Officer and Chairman, while Joachim Eberhardt is the CEO, and Warrick Fitzgerald tops the list as the Chief Technical Officer
Introduction
LiveTechnology Holding Inc. is a company that develops platforms for companies to manage their marketing, advertising, and communications functions across various media channels. The firm’s products and services include LivePlatform, which has interfaces that help businesses in banking, automotive, cellular, business services, consumer electronics, insurance, consumer services, retail sector and real estate; and LiveMarketer for building marketing campaigns across various forms of media (Bloomberg Businessweek 2012). Its products also include LiveRetail, an online application that directs online advertising to target audience, as well as assisting manufacturers in managing communications, products, advertising, and marketing performance (Bloomberg Businessweek 2012). The firm also helps retailers in conducting retail advertising across various forms of media.
The company provides a one-stop tool to marketing for companies. Companies such as Google and Bing uses ‘search’, which allows users to find only 6% of what they are looking for. Search engines only get the attention of consumers but do not offer responses, so they are not able to achieve interest, desires and actions. Find engine on the other hand has the ability to engage consumers as they are able to add search items to lists, share and socialize.
Strengths
One-stop tool to marketing
Ability to measure campaign performance across diverse media outlets including banner ads, email, keywords, print campaigns, and direct mail campaigns.
Use of geo-targeting technology
Weaknesses
Low capital base
Opportunities
Use of find search engine
Lack of dominant player in the search category
Threats
Competition from established traditional search engines
Strategies and tactics
Another strategic option that the company should consider is how to monetize Find. The company will be able to achieve this through symbolic advertisement where the advertiser pays for every time the advisement is displayed to the user (Hatten 532). Consumers will be able to know about Find through social and online shopping. The company will use sites such as Facebook, Twitter, Google, Bing, among other platforms that consumers frequent. The company can also monetize its website by offering physical products, affiliate products, and digital products.
Benefits
The Find engine will enable companies such as Google, Bing, and Facebook to monetize their large pool of consumers. People visiting these sites would be able to find products and services online and in the process, businesses such as Facebook will be able to earn more money through their sites. Companies offering products and services will be able to enjoy a new marketing model as they will be able to advertise their products online and get customers for their merchandise.
Works Cited:
Bloomberg Businessweek. Company Overview of LiveTechnology Holding, Inc. 27 Sep. 2012. Web 27 Sep. 2008. < http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=3438103>
Hatten, Trode. Small business management: entrepreneurship and beyond. Connecticut, U.S.: Pennsylvania: Cengage Learning, 2011. Print.
http://www.livetechnology.com
Park, Steve. Strategies and policies in digital convergence. Idea Group Inc (IGI), 2007. Print.
