Management
The idea of campus sponsorship started back in 2009. The initiatives aimed at enabling the student organizations in all colleges have a platform on which they are able to raise money and finance their operations. The brand manager needs a convincing module that will enable the student organizations to receive funds at a constant rate. This is because there the system lacks a standardized formula of providing funds to college based organizations. A survey study points out that student activity generate income of approximately 500000 dollars and 2 million dollars annually.
The investors need an assurance that the capital outlay they make to the student organizations will have equally lucrative returns on the investment. The focus of a presentation made to investors should centre on how the students plan to raise revenue which be used as the returns on investments. The student organizations need to exhibit much creativity in the activities they will engage for the sake of revenue generation. Sporting activities, music and artistic events and competitions are just an example of what they can take part in. The activities undertaken must be credible and promising enough such that the investors will be able to pump in money and facilitate the activities of the student organizations.
There are differences in the presentations made to the brand manager and the presumed investors. The brand manager needs a presentation from their organization which will convince them that the funding programs offered to the student organizations are suitable. On the hand, the investors will require the student organizations to offer presentations that promise the generation of revenue and return on investment. The brand manager focuses on the products offered to student organizations, while the investors focus on returns on their investments.
