Coca-Cola Company
Coca-Cola Company is one of the companies I would like to work as I grow up in my career. It is a multinational company from America and deals with the manufacture and marketing of non-alcoholic drinks. It is the world largest in the beverage industry and stands in position one as per the revenues. Its success its subject to uniqueness in production and service delivery to its consumers not forgetting its efforts towards giving back to the community (Hartogh, n.d).
Mission Statement
Vision Statement
Role of mission and vision
The Coca-Cola mission statement plays a great role in communication the purpose of the company’s existence. It clear brings to the attention of its stakeholders that the company focuses on serving the world through refreshments and creates happiness that ensures value addition to the people of the world. In fact, the mission statement inspires the company in all the actions it takes to ensure its success. Besides, its gives direction to the employees on what they need to achieve when executing their duties.
The role of the vision of the company acts a guide to various areas that the organization needs to accomplish to enhance its growth and development. It ensures the development of a conducive working environment for the employees and encourages the provision of quality service to its consumers. Also, it fosters the development of a mutual relationship between the company and its suppliers not forgetting working hard towards yield higher returns to the owners of the business. Thus, it is true to say that all the company’s actions are in line with its vision and mission statement.
How mission and vision can guide managers or employees
The vision and mission of a company play a great role in communicating the goals and the purpose of the organization to its employees and managers. It is worth noting that it helps them to have a clear understanding of what the organization wants them to do within a specified period. It gives them a sense of direction on where to start and where to end their operations. The vision and mission assist the company in making decisions, planning for the future, strategizing and developing a good relationship with its stakeholders.
Lack of mission and vision effects to the organization
Lack of vision or mission within an organization creates communication among the managers and employees. This is to mean that they operate without understanding what they want to achieve. As a matter of fact, it makes them lazy because there is no direction on how activities of the organization should flow. Besides, it leads to poor strategy formulation since the members of the organization do not know the purpose of the business. The company may lack proper plans that may encourage the formulation of strategies to assist in promoting efficiency within the company (Arunsimha, 2007).
Nonetheless, the management may fail to know the knowledge and skills required by employees to ensure the success of the company. On the other hand, the company may fail to have a common objective that can unite the employees and assist in forming strong working teams. This is because the employees lack an understanding of what they are required to do in the organization.
References
Arunsimha, A. (2007). Vision and mission statements: Concepts and cases. Hyderabad, India: Icfai University Press.
Hartogh, M. (n.d.). It's Still the Real Thing: A Profile of the Coca Cola Company. SSRN Electronic Journal SSRN Journal.
