Question #1
Peaceful acquisition is a process in which one company takes over the management of another company without physical or moral violence . Through the use of tactics that are “peaceful” nor not forcible, Unilever like to take pride in the fact that shareholders are well compensated in any acquisition and two members of the acquired company must sit on the board of Unilever. All employees and facilities are assumed, or by offering pensions and buy outs, in the acquisitions so the loss of jobs and vitality to the are of production is usually not lost.
Question #2
Unilever was formed by the merger of Lever Brothers with the Jurgens who owned the margarine factories in Scotland, Ireland and England. Lord Levrhulme controlled over 60% of the English soap manufacturing. Originally the deal was for a arrangement to keep each of the other's principal interested of soap and margarine production. The largest merger and acquisition in Europe eventually developed. Merger and acquisitions became the major pattern for growth in Unilever. So in fact Unilever was formed initially from the merger of two family businesses.
Question #3
Hitler came to power in 1933 and the merger was complete in 1929. Unilever had planned to buy the ice cream factory in China. However with the outbreak of the War Unilever was unable to move profits from the country and had to invest in businesses within their own countries. This involved businesses that were not producing oils and fats so that included the public utilities. Unilever found a way to produce ice cream with the more expensive fats that they had available , Lever used the vegetable fat that they did have Since they were not able to gain a profit they continued to reinvest in other businesses.
