Expectancy Theory
The case reflects the need for proper managerial skill in order to realize the organization expectation or goal and objectives. The organization opts to utilize its strength to outshine their competitors in the market share by making sales volumes. Management in an organization is the key factor to determine the future of its operations and the life span of the organization within the market share. According to Dubrin, (2008) it clearly outlines that it essential to incorporate and efficient and effective management in a the organization to enable the smooth operations. This would result to a good relationship between different department hence working as a team. It very fundament to coordinate together all the relevant bodies of an organization because they correlate in one way or another. It simply means that they are interdependent. In Plantir Wines case, the reshuffle of some management bodies has seen it break through the market and ending up outshining the big retailers.
Experience is also among the crucial elements that facilitated the success of Plantir Wines. The best strategy to handle stiff completion is by seeking for highly train personnel tom come up with best technique to deal with the issue. On the case of Plantir Wines Steve got in the picture as a trained and experience, CEO expected to take over the entire management duties and responsibilities of the organization. Steve’s managerial skills were highly recommended to come up with the solution to the challenges brought by the big retailer (lowering of the premium wine prices). He took immediate action of ensuring everything falls back to its initial place. For instance, he was able to develop and set in place necessary measures that would ensure the sale department clears or settle the inventories. At the same time the CEO made an effort of coming up with the required cash to settle and enhance the organization competitiveness.
ERG Theory
In relation to the case, Plantir Wines had the potential to make it through the market having been in doing exemplary well for over a decade. This served as an indication of its gradual growth in the market. It started by making a good reputation hence winner loyalties of the people of Australia who were fond of the premium wines. It good names got a positive results through large purchases of it products from the giant retailer who had a growing purchasing power. Plantir Wines growth was evident where the managers were replaced and new marketing and production strategies were established.
The organization also used its management system to establish a good interrelation among it staffs. Though in several scenarios some of the management team members differed in ideologies, the CEO strived to maintain teamwork. The actions of Steve to hire his friend (Tom) cause mayhem among the employees of Plantir Wines. Steve reacted to his action by regarding Tom as the suitable person to handle sales department and refers Trevor as the major cause for the low sales in the organization. Both the production and cellar door manager Colin and Shirley respective objected or opposed the replacement of Trevor. The entire process created a hostile environment in the organization. It leads to several misunderstanding between the production and sales department. Collins repeated raised alarm about the need to pay more attention on the production sector rather than the sales.
Bibliography
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Champion, Marjorie R. Creating Engagement: The Use of Expectancy Theory in Customer Relations. Michigan: Proquest, 2008.
Dubrin, Andrew J. Essentials of Management. Cengage Learning, 2008.
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Koontz, Harold, and Heinz Weihrich. Essentials of Management. New Delhi: Tata McGraw Hill Education, 2006.