International Business
The debate over the issue of how the U.S. programming influences the culture of the developed and developing countries is ongoing. It has been noticed that the program The Simpsons has an audience in more than 90 countries; the program is a clear depiction of a typical American family. The family is facing numerous differences and considering the conflicts in the family, there is a very minimal chance that someone from outside America would like to grow up and become like Homer Simpson. In general, this program as well as programs like “Married with Children,” “Jerry Springer” and even “Baywatch” have a huge audience around the globe. People feel entertained and watch these negative aspects of the American culture for humor but there is no possibility that people would follow these steps. There is a possibility that the local programs would lose rating and people would prefer watching the U.S. programs but impact on the cultural upbringing of the people. But it is unethical to show the wealthy lifestyles and developed economy in developing countries because people it promotes materialism and makes them restless with their living style. So, such programs are hazardous, not only for people in developing countries but also in U.S. as they promote negative sentiments.
One of the technological innovation is the Internet retailer, Amazon that deals in online books. The books are available for global customers online in English for all customers. The countries speaking French and Spanish are also accommodated with online service by Amazon. In the French version, the books offered have been further classified according to regions like Canada, Africa and France. Moreover, Amazon can expand its business by adding to more regions and localizing the online services by incorporating other languages too of the regions where readers are in significant numbers.
