Recommendations
In regards to the recalls as conducted by the Mattel Inc. in 2007, significant recommendations are necessary not only to once again boost the sales of the company but also for the reaffirmation of the good rapport that had initially been created between the firm and its clients both locally and abroad. The recommendations have been particularly chosen based on the mood and depreciating confidence of the United States consumers in regards to the Chinese goods. (Bapuji & Beamish, 2008, p. 3) The recommendations encompass:
Revaluation of the location of the production facility and the diversification of the manufacturers, as well as, the supplies.
Rebuilding and strengthening the brand image of Mattel.
Researching and planning to conduct investments in new technologies and new types of products with the fit toys particularly a growing trend.
The company should consider building new plants of production in other growing nations specifically in light of the increases in the price of China’s labor force.
Carrying out environmental, as well as, societal sponsorships in the regions where its facilities are located for purposes of increasing its brand image.
Conclusion
In any type of recall, be it food, vehicles, medicine or just toys, entities that are at fault should strongly come up and take full responsibility of the occurrences. This means that the consumer or client should be an organization's priority. Even though as hard as it appears for any organization to admit its mistake, remaining honest, as well as, open with the clients maintains high levels of trustworthiness. As a result, concealing information or lying concerning situations leads to a broad array of mystery that will only damage the longer-term relationships already created with the customers. Therefore, the 2007 Mattel recall of almost twenty million toys culminated to a meaningful perspective to both the toy industry and also other companies having international market reach, as well as, global chains of supply. Lastly, the maintenance of efficient levels of commodity analysis will thus ensure that only safe commodities reach the shelves of retailers and consequently in the customer homes.
Reference
Bapuji, H. & Beamish, P. (2008). MATTEL AND THE TOY RECALLS (A). (p. 14). London: Richard Ivey School of Business Foundation.
